MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Content 52

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

Marketing 196

Marketing How To Email Marketing Tips 196

Blue Sky eLearn

FEBRUARY 4, 2020

Luckily, there are digital tools designed specifically to help you through the process! Manage registration, marketing efforts, and product add-on revenue all through your main database. Robust reporting tools: Ensure your AMS can provide the reports your association needs, when you need them. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Achieve

MAY 21, 2019

Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Segment your email lists. Personalize your emails.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Associations Now

DECEMBER 3, 2018

The email newsletter is a centerpiece of digital strategy for many organizations. Email communications touch on many different parts of the org chart at once. And this can make executing your email newsletter tricky business. And this can make executing your email newsletter tricky business.

Newsletter 90

Newsletter Process Products United States 90

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Tool implementation. What do you do when employees are begging for new timesaving tools or want to adopt modern systems to replace under-performing ones? That’s why marketing often falls prey to the classic spray and pray model.

Chicago 205

Chicago Newsletter Revenue Education 205

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. If you need to bring together several documents into one file, use a PDF merging tool.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Associations Now

JANUARY 31, 2017

Read on for some suggestions on to improve your email production workflow. Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint.

Email Marketing 40

Email Marketing Marketing Tools Newsletter 40

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content. AI and event planning. More info/register. 1 CAE credit. .

Tools 195

Tools Education Newsletter Chicago 195

Associations Now

FEBRUARY 16, 2016

A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem. While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 200

Chicago Newsletter Mooc Education 200

Associations Now

MARCH 12, 2024

Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing.

Report 59

Report United States Analysis Email Marketing 59

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Class 98

Associations Now

NOVEMBER 11, 2019

When it comes to enterprise software, there are two camps—a variety of best-in-breed tools or an all-in-one suite. There’s been something of a long-standing debate in the tech sphere when it comes to tools: Best-in-breed or all-in-one? A few thoughts: Consider your legacy tool. And how should you react?

Tools 71

Tools Price Cost Newsletter 71

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Essential email newsletters. Email marketing is one of the most effective digital marketing channels available.

Content 134

Content Social Media Newsletter Video 134

Achieve

FEBRUARY 2, 2015

Finding the right software doesn’t have to be as terrible or daunting as you think, and luckily there are a few easy rules that you can follow to make sure you are adopting one that meets your organization’s needs and also has the functionality that will help you grow your marketing reach. If yours does not, get rid of it. Go mobile.

Email Marketing 52

Email Marketing Marketing Software Content 52

Reid All About it

JULY 1, 2015

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Someone who works for a home builders association has no interest in an abstract collection tool.

Email Marketing 150

Email Marketing Learning Management System Content Tips 150

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 80

Content Revenue How To Social Media 80

Association Success

SEPTEMBER 22, 2020

From newsletter subscriptions to fundraising efforts, content can drive tangible results. . Stay ahead of emerging conversations by using tools such as: Google Alerts that syndicate keyword-related content. Social media tools such as TweetDeck that allow you to follow conversations in real time.

Content 78

Content How To Newsletter Social Media 78

Association Success

SEPTEMBER 23, 2020

Inbound marketing might seem intimidating at first. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . A one-pager is a classic marketing tool that your association almost certainly uses already. Craft a limited run newsletter.

Content 78

Content How To Newsletter eBook 78

Higher Logic

MAY 29, 2020

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. MTI chose online community as a tool for digital transformation. Promote your publications and subscriptions.

Social Media 254

Social Media Tools Member Engagement Revenue 254

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

Recruiting 88

Recruiting Recruitment Minnesota Georgia 88

Higher Logic

OCTOBER 12, 2017

Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions. Online community and marketing tools open up communications with your supporters.

Technology 179

Technology Strategy Software Tools 179

Association Briefings

AUGUST 23, 2021

But for the most part, associations of all sizes and structures already have the necessary tools and resources to start a strong NDR plan. Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. Think about it.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

How To 36

How To Email Marketing Newsletter Discount 36

Associations Now

AUGUST 2, 2019

AI Goes Both Ways While AI is often thought of in terms of marketing when it comes to email, it’s been widely used in nonmarketing contexts for decades. Unfortunately [for marketers], this means the user is in total control,” she explained. “And Contemplating where to employ artificial intelligence? A data-savvy copy editor.

Newsletter 104

Newsletter Email Marketing Content Tools 104

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Higher Logic

JULY 19, 2018

Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. Not all emails are created equal—no one wants every email you send to the entire membership. Perplexed by personalization?

Tips 159

Tips eBook Newsletter Marketing 159