MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Since 2012, the video has attracted fewer than 900 views.

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Association Success

NOVEMBER 17, 2020

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. Many organizations offer a white paper in exchange for an email address.

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

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Chicago Newsletter Mooc Education 200

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. Video can be a scary thing, especially if you’re the one in it.

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Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Essential email newsletters. Email marketing is one of the most effective digital marketing channels available.

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WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. First, identify the influencers.

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Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

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Course Tips Marketing Class 98

Achieve

MAY 24, 2024

Market your text messaging campaign Before you can start sending your supporters inspiring messages, you need to get your supporters to opt-in to your text messaging campaign. Building up a robust contact list is easy when you have a strong multichannel marketing strategy.

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Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Host: Remo.

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Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

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MemberClicks

AUGUST 11, 2022

Crafting marketing messaging — emails in particular — should be fun and exciting, not challenging! Take the guess work our of writing event promo email subject lines with our ideas and templates. But first, lets explore email marketing for events, best practices and some stats. How to market your event.

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Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content. AI and event planning. ASAE Membership Monday More info/register. .

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Tools Education Newsletter Chicago 195

WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

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Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

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Associations Now

NOVEMBER 7, 2013

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email.

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Association Briefings

AUGUST 23, 2021

Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. Brand marketers, agency execs and email marketing experts say email marketing has already reaped the benefits of the decision, even though the cookie removal has been delayed until late 2023.

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Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Another tactic for recovering “lost” members is to collect their LinkedIn profile URL so you can find out where they went if their work email bounces. Record a few voice-over videos that walk them through it.

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Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States.

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Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

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AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Are you planning to provide insightful articles, exclusive videos, interactive courses, or perhaps a mix of these? Share this story across all marketing channels.

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Associations Now

JANUARY 16, 2020

Getting attention in the digital space isn’t just about a few email marketing campaigns or the occasional newsletter. Give yourself some bandwidth to innovate, to experiment, to try some new things, to do some live videos, to start a podcast. Launch it this year. Launch it this year. Launch it now!” Moery says.

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MemberClicks

OCTOBER 10, 2023

This will give you an insight into market standards and help you set competitive rates that cater to both your nonprofit’s financial needs and your members’ capacity to pay. This will build the foundation for a multichannel marketing strategy aimed at attracting the members your program is built for.

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Software Membership Management Newsletter Revenue 52

Higher Logic

OCTOBER 12, 2017

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Customizable platforms enable your nonprofit to build unique solutions.

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Associations Now

SEPTEMBER 26, 2017

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. Your social media channels are also a great medium for marketing your meetings and building excitement. If you are of a certain age, you can remember when social media didn’t exist.

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How To Social Media Newsletter Video 55

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Marketing and Feedback : Features for advertising and conducting organizational elections. Engagement Tools : Online classes, newsletters, and group workshops. Integrated Marketing : Manage subscriber lists and updates in one place.

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GrowthZone

NOVEMBER 23, 2020

Marketing automation. Email marketing. Email marketing. Email marketing. Campaigns and email marketing. Email communications with newsletter platform integration. Online payment processing. Mobile credit card processing. Fundraising. Online store/e-commerce. Member app.

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Disciple Media

MARCH 9, 2018

Harness the power of email marketing. Upload photos and videos from your events, shows, daily life and when you’re working. • Facebook users engage most with video content so upload video content to Facebook whenever you can. Post photos and upload videos to your page. Harness the power of email marketing.

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Associations Now

AUGUST 18, 2015

Why one association communications pro says you should use email marketing to drive readers to your blog. Associations send a lot of email to members, potential members, and pretty much everyone else. What if blogs should be the hub of activity, rather than the emails? Also: Reconsider your messaging formula.

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Association Adviser

AUGUST 11, 2016

Mobile readers engage with emails longer than desktop readers do, with 67.1 Laura Taylor also mentions that “more than half of website visitors and newsletter recipients are viewing digital media on a mobile device, and that percentage is growing rapidly. Brianna Lawson is an online marketing specialist at Naylor Association Solutions.

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Reid All About it

SEPTEMBER 30, 2022

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Newsletter engagement. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers.

Blended Learning 41

Blended Learning Software Education Marketing 41

MemberClicks

APRIL 4, 2023

Community-building features such as email updates, shared event calendars, and group workshops. An integrated newsletter to manage subscriber lists and send updates all in one place. An intuitive interface that supports audio, video, and photos. Pricing The Starter Plan is $47/month. They also offer a free 14-day trial.

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Slice-Works

FEBRUARY 20, 2014

Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit.

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Content How To Email Marketing Strategy 28

Achieve

JULY 14, 2022

Email is a tried-and-true marketing tool in the mission-driven sector. The best part: Email marketing is inexpensive and likely to result in a high return on investment (ROI). . email is not dead! Practically everyone has an email account for one reason or another, so why not use that to your advantage? .

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Newsletter Email Marketing Video Cost 52

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Yes, no, maybe so?

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