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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

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8 Strategies to Elevate Your Events Through Email Marketing

Achieve

Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Segment your email lists. Personalize your emails.

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Stop Waiting. It’s Time for Associations to Use Marketing Automation

GrowthZone

Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. Then watch their free video training series that explains how to set up your Bot.

Marketing 107
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Attention-Grabbing Subject Lines for Your Organization’s Event Emails

MemberClicks

Crafting marketing messaging — emails in particular — should be fun and exciting, not challenging! Take the guess work our of writing event promo email subject lines with our ideas and templates. But first, lets explore email marketing for events, best practices and some stats. How to market your event.

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Choosing the Best Association Management Software

GrowthZone

This article will help you compare and evaluate the best association management software currently on the market. . Pricing: Tiered based on staff users; starting at $149/mo. (1-2 Monthly pricing. Support: Full support, including phone, chat, email, support wiki, webinar, and on-demand video. Free trials available.

Software 148
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Association Brain Food Weekly: 1.7.22

Reid All About it

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Mon 1/10 at 1 p.m.