Remove Email Marketing Remove Member Engagement Remove Recruitment Remove Technology
article thumbnail

3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.

article thumbnail

Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. More info/register. More info/register.

Revenue 256
article thumbnail

Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX. Member priorities are always shifting.

article thumbnail

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. The goal: Every year, bringing in new members is likely to be on your association’s list.

article thumbnail

Five Reasons to Consider Using Marketing Automation for Associations

GrowthZone

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. Data analytics Marketing automation tools provide detailed analytics and reporting on member engagement, website traffic, email open rates, and more.

article thumbnail

Association Brain Food Weekly: 4.30.21

Reid All About it

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. How to Ask the Right Questions to Improve Your Content and Drive Member Engagement. Host: Marketing General Inc.

Education 354