Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. The Basics + Benefits.

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Reid All About it

APRIL 12, 2024

Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. Scaling Event Programs: Navigating Growth with Flat Resources Hear the latest research on how leaders are restructuring their teams and technology to profitably scale their event programs. More info/register.

Revenue 256

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Higher Logic

DECEMBER 19, 2019

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. Kunal Johar | Chief Technology Officer, OpenWater. Need inspiration?

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Higher Logic

OCTOBER 12, 2017

We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Technology is evolving by the minute, so let’s not waste time!

Technology 179

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Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. How can I make the most of the data I have?

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Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. CMP credit.

Strategy 195

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Associations Now

DECEMBER 12, 2018

Although this tactic—and then either selling it or extending it to members for free—isn’t new, it’s a good way to remind members and nonmembers about the relevance of the association, said Kara Adams, CAE, client success manager at learning technology company Blue Sky eLearn. What are your marketing tricks for repackaged content?

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Reid All About it

MAY 12, 2023

If you’re selecting any type of technology that relies on integration, you must read this non-technical guide on API for association leaders. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Demystifying API. More info/register.

Chicago 200

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Reid All About it

MAY 21, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Promotions: Tipping the Scales in Your Favor. 5 Secrets of Email Marketing Geniuses. Fri 5/21 at 12 p.m. Host: ASAE.

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Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX. Certifications and credentials. Download now.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Higher Logic

JANUARY 31, 2019

The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”. Having grown up with technology, they are extremely familiar with how to use it. As for the generations coming after them?

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Higher Logic

JULY 19, 2018

But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?". Marketing automation can literally pay for itself by recovering this type of lost revenue.

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Associations Now

JANUARY 31, 2017

A number of major media outlets, finding the process of making emails cumbersome and limited as far as data goes, have invested in significant amounts of technology. So with that in mind, I wanted to update you guys on a few tools and a few current best practices for email production and acquisition. Send on the Cheap.

Email Marketing 40

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MemberClicks

SEPTEMBER 27, 2023

Check for errors Have multiple people go through the registration process and pretend to sign up for the event, especially those with different levels of technological proficiency. Optimize your emails Remember, email is still a top promotional channel. You may want to use a tool like BrowserStack to test your page.

Tools 52

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GrowthZone

DECEMBER 3, 2021

engage GrowthZone AMS leads database email marketing. automation software streamline website design productivity technology success. Looking for more social media tips? Check out Frank’s blog post: 5 Social Media Marketing Tips for Associations.

Social Media 78

Social Media Newsletter Email Marketing Member Engagement 78

Achieve

SEPTEMBER 8, 2020

However, harnessing technology can empower you to seamlessly interact with supporters and create sustainable revenue sources despite social distancing guidelines. As far as event technology is concerned, the possibilities are endless regarding what a nonprofit fundraiser can accomplish via digital means. Ensure it’s mobile-responsive.

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Reid All About it

MAY 14, 2021

During the last one, they introduced their event safety playbook full of tips and resources. not a techie) in charge of selecting and implementing technology, you need to know a bit about APIs. Remote work technology. Host: Brandt Krueger, founder Event Technology Consulting. API basics. If you’re a regular person (i.e.,

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Fonteva

MARCH 19, 2020

Identify opportunities for technological innovation. Therefore, our first tip for using data to improve your association’s management is cleaning and organizing your database beforehand. This is the first email marketing design trend on this list. Identify opportunities for technological innovation.

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Achieve

MARCH 16, 2022

Fortunately, event technology and our understanding of virtual event engagement have vastly improved over the past few years. To make the most of your post-event surveys, consider these key tips: Personalize surveys & survey emails. For now, let’s focus on the most common medium for sending surveys: emails.

Survey 59

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Reid All About it

JANUARY 4, 2019

Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency. Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup. More info/register.

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Reid All About it

JULY 7, 2023

You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Next Generation, Networked-Based Marketing With so many tools for email marketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered.

Tools 195

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Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. More info/register. Fri 1/7 at 4 p.m.

North Carolina 195

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Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses.

Organization 270

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Reiterating current benefits of membership.

Newsletter 52

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Reiterating current benefits of membership.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before.

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Association Success

AUGUST 24, 2020

Here are five signs it’s time to refresh your strategy — plus tips for how to get started: You’re Exclusively Focused on Members. You’re Not Taking Advantage of Technology. If your association doesn’t take advantage of modern digital marketing technology, you’ll quickly fall behind. Email marketing software .

Strategy 135

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Reid All About it

DECEMBER 21, 2018

Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency. Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup. More info/register.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Reid All About it

MAY 7, 2021

In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting.

Technology 370

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Reid All About it

FEBRUARY 12, 2021

Delivering Your Hybrid Event: Tips From The Trenches. It seems like every technology company is claiming expertise in virtual event software solutions. Email Marketing Workshop. Host: Unleashed Technologies. More info/register. Host: Ed Rigsbee, CAE, president at Rigsbee Research. Fri 2/12 at 11 a.m. 1 CAE credit.

Revenue 370

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Reid All About it

JULY 9, 2021

Are your technology capabilities aligned with your mission? ” We will explore the importance of creating a technology strategy for your association that aligns with your organization’s mission and long-term goals. *All Host: Brandt Krueger, founder Event Technology Consulting. Fri 7/9 at 12 p.m. More info/register.

Rhode Island 195

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Reid All About it

JANUARY 6, 2017

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

Email Marketing 150

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Reid All About it

JANUARY 6, 2017

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

MAY 3, 2019

Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Tips to Extend Your Event’s Reach and Revenue. 1 CAE credit. Host: ASAE.

Tucson 262

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Reid All About it

MARCH 4, 2022

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Hitting a Wall: Tips for Your Job Search Fatigue. Are you looking for some tips to motivate you to forge ahead? Guest: Kerri L.

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Reid All About it

JULY 16, 2021

Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. Brandt Krueger, Technical Producer, Event Technology Consulting. Host: Brandt Krueger, founder Event Technology Consulting.

Revenue 195

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Aaron Wolowiec

SEPTEMBER 29, 2015

Results at Hand just released “ 5 Steps to Successfully Launch an Event App ,” an infographic with tips for gaining loyal app lovers. The five steps: email marketing; website; publications; social media; and venue signage. Email marketing. Tip from Results at Hand: Remember to have fun with your posts!

Social Media 100

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