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AI: Great for Marketing. But Leave Your Member Newsletter to a Human

Association Briefings

Here are a few reasons you should leave your member newsletters to a human. Artificial intelligence (AI) is a huge part of today’s marketing ecosystem. But AI has also started to penetrate deeper into smaller marketing departments, helping brands enhance the customer buying journey. Handcuffed!

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Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. After shifting away from an in-person customer celebration at the Four Seasons in Baltimore due to the COVID-19 pandemic, Protech Associates’ Fusion 2020 Customer Conference surpassed all previous attendance numbers for the event. I n a moment of crisis, innovation accelerates.

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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Planning a Ribbon Cutting Ceremony: Your Essential Checklist

MemberClicks

A ribbon cutting ceremony is an event that’s focused on celebrating your organization’s milestones or publicizing a new achievement. Finally, make sure that your photographer is aware who that person is so you can get lots of photos beyond just the key ribbon cutting moment, as well as photos of other important people at your event.

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Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Or at least better understand their motivations?

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Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

A calendar of events. Enlist your marketing department to craft audience-specific messaging for maximum impact. Don’t limit announcements to your website or a newsletter. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets.