Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment.

Revenue 256

Revenue Strategy Price Newsletter 256

Membership Marketing

APRIL 26, 2021

An effective membership recruitment program is the road to growth, financial health, and mission success for an association. One step is by attending the upcoming webinar Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets and Advance Your Mission. But how do you get a dynamic program up and running?

Recruiting 52

Recruiting Recruitment Sample Revenue 52

MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

Revenue 98

Revenue Tips Certificate Social Media 98

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. Sponsor perspectives. That’s down by nearly half in just six years. Fish and more fish.

Maryland 272

Maryland LMS Revenue Strategy 272

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52

Revenue Learning Management System Course eBook 52

Reid All About it

SEPTEMBER 29, 2023

The weekly list of free educational events and resources for the association community… Request re career section on association website. Open Space event design. After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Content marketing. Please send me links if you have one or know of a good one.

Revenue 256

Revenue Certificate Tools Innovation 256

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. With content marketing, you can achieve these two goals simultaneously. Content marketing is a time-saver too. If they’re sponsored, your association can earn revenue too.

Content 93

Content Marketing Social Media Video 93

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Event trends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Event trends. Marketing to Gen Z and millennials. Hybrid/remote teams.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Post-event attendee engagement. Lately, I’ve noticed more discussion during events and on blogs about community. Impexium shares seven strategies to differentiate your association from the competition in 2024.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

NOVEMBER 3, 2023

The weekly list of free educational events and resources for the association community… Looking for additional work. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing.

Tools 272

Tools Strategy Revenue Technology 272

Blue Sky eLearn

JULY 24, 2019

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Plus, events are one of the ways that your association can raise non-dues revenue. . Every event-planning team struggles with this question.

Tips 201

Tips Software Recruiting Recruitment 201

Crowd Wisdom

JULY 27, 2023

Today, mounting financial pressures are leading associations to seek new ways to generate non-dues revenue. According to Community Brands research, association professionals plan to turn to new forms of non-dues revenue to address any revenue losses, with 68% prioritizing increasing non-dues revenue at their organizations.

Revenue 52

Revenue LMS How To Course 52

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals. Looking to the future.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Reid All About it

JANUARY 12, 2024

The weekly list of free educational events and resources for the association community… Free education. They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. Scientific society events. More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

OCTOBER 27, 2023

The weekly list of free educational events and resources for the association community… Membership benchmarks. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? iMIS invites you to participate in their 9th Annual Membership Benchmark Survey. Value proposition.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

AUGUST 4, 2023

The weekly list of free educational events and resources for the association community… “One of the most tragic things I know about human nature is that all of us tend to put off living. Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Non-dues revenue partners.

Atlanta 195

Atlanta Price Revenue Denver 195

Higher Logic

FEBRUARY 28, 2019

Interested in filling more chairs at your next event? It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Educate, Educate, Educate: Events & eLearning.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. Open Space events. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Curated reading lists are the best, right? Credentialing support. Credit card processors.

LMS 256

LMS Revenue Arlington Education 256

Association Analytics

SEPTEMBER 27, 2023

With analytics, the benefits sell themselves: Reducing manual work Optimizing processes Growing revenue Having consistent, trusted data Increasing engagement Driving your association’s mission For example, consider an association dedicated to promoting literacy. However, the trick is to shift the conversation from the process to the outcomes.

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

APRIL 28, 2023

The weekly list of free educational events and resources for the association community… Credentialing programs. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Frankly, we’re smarter about it now. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. Answering these kinds of questions will only help you plan better and keep those revenue numbers up! Are you over or under-staffing your events? Be Consistent.

Report 203

Report Tips Marketing eBook 203

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. Count me in.

Revenue 227

Revenue Survey Education Strategy 227

ISAE

JANUARY 31, 2024

Auction Planning: 5 Steps to Master Event Preparation You’re likely familiar with the planning chaos before a fundraising event like an auction: your team is scrambling to polish off details, items seem to be missing, and you’re in the midst of trying last-minute strategies to drive more registrations. Market your auction.

Team 52

Team Software Event Planning Social Media 52

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Event sponsorships.

DC 261

DC Washington Member Engagement Innovation 261

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Reid All About it

NOVEMBER 13, 2020

The weekly list of free educational events and resources for the association community… Looking forward. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Here are the educational events scheduled for next week. The future of work.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

FEBRUARY 19, 2021

The weekly list of free educational events and resources for the association community…. They also describe how credentialing programs can help your association increase member engagement and revenue. Membership recruitment. I love Marketing General Inc.’s I love Marketing General Inc.’s Board strategy. Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

SEPTEMBER 4, 2020

The weekly list of free educational events and resources for the association community… Virtual sponsors/exhibitors. Virtual event tips. Virtual event tips. Here are the educational events scheduled for next week. Looking for job advice from an executive recruiter? Julien Bois, Accounting/Finance Recruiter.

Montana 322

Montana LMS Revenue Recruiting 322

Reid All About it

DECEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Grassroots advocacy. Member recruitment. To attract young members , you must recruit in ways that make sense to them. Search for event trends to get started on next year’s events? Conference/abstract management.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Good eats Skip down to the list of free educational events if you prefer takeout. Member education.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

MARCH 25, 2022

The weekly list of free educational events and resources for the association community…. Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. Together, with your cohort, you will solve the virtual event networking problem while participating firsthand in a variety of virtual networking experiences. Here are the educational events scheduled for next week. Virtual volunteer fatigue.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. Virtual conference FOMO. Board diversity.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New association event.

Certificate 281

Certificate Price Tools Technology 281