.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Michelle Brien is VP of Marketing & Product Strategy at WBT Systems and a member of.OrgCommunity.

Revenue 53

Revenue Certificate Blended Learning Discount 53

High Context

MARCH 31, 2009

Thoughts On Strategy: Changing Web Strategy without a Redesign. Did you know that you can adjust and implement your web strategy without a complete web site redesign? You can download a white paper on these strategies here.) Compare your current strategies to your outcomes and audiences.

Strategy 40

Strategy Report Social Media Boston 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle.

Marketing 40

Marketing Recruiting Recruitment Price 40

Slice-Works

JULY 24, 2014

Some examples might be: free downloads, webinars, videos, newsletter subscriptions, demos, contests, campaigns. White Paper Download >> Offer of Free Webinar >> Offer of Free Trial. Use CTA’s to promote upcoming campaigns, such as events or contests. Be strategic as you put together your network of CTA’s.

Social Media 28

Social Media Video Tools Marketing 28

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Jill Andreu, Naylor Association Solutions. Tom Greve, EMS World.

Revenue 60

Revenue St. Louis Price Cost 60

Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). White Paper. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

SEPTEMBER 21, 2010

The goal of these programs is to get new members involved and participating in an organization’s events and services. So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. It is free event. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Associations Now. (8). Awareness. (4).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

DECEMBER 10, 2009

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. It started going out ten weeks prior to the meeting and highlighted a different aspect of the event. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). White Paper. (4).

Content 40

Content Marketing Price Survey 40

Association Adviser

MARCH 31, 2017

Is your association taking advantage of all the event-related content that your annual conference generates? Planning a large, industry-leading event can be quite the undertaking, and nearly every association knows that the months leading up to an annual conference can be a bit daunting. Integration of Event Marketing Efforts.

Content 60

Content Tips Video Newsletter 60

Aaron Wolowiec

DECEMBER 13, 2012

This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. Program outlines/white papers. Newsletter/magazine articles. Content curation maximizes resources and builds community. Content treasurers may take many forms. Case studies.

Content 100

Content Newsletter Social Media Case Study 100

Fonteva

SEPTEMBER 19, 2019

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. Associations are usually governed through a board or an elected team to help oversee and handle all of the event planning, registration processes, and member details.

System 40

System Software Tools Association Management 40