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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

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Association Brain Food: 1.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Membership. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. I’ve used data from Marketing General Inc.’s Leadership development for young members.

Survey 256
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Daily Buzz: A Better Strategy for Member Research

Associations Now

The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”. At Business 2 Community , digital marketing pro Steve Hamm warns about the problems that happen over time—and the strategies to fix those issues. Clean Your List.

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Association Brain Food: 5.19.23

Reid All About it

The weekly list of free educational events and resources for the association community… Reflection. “I William Penn Chapter events. Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Event apps. I expect to pass through life but once. I’m cooking again!

Strategy 195
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Association Brain Food Weekly: 8.21.20

Reid All About it

The weekly list of free educational events and resources for the association community… Diversity benchmarking. Virtual events. MemberSuite suggests four ways to add a real life feeling to your virtual events. Virtual event sponsorship. Ten ways to provide value to your virtual event sponsors and exhibitors.

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Membership Renewals: Strategies, Processes and Tips

MemberClicks

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. What is member retention?

Process 52
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5 Ways to Revamp Your Membership Committee

Membersuite

At the national level, membership committees usually provide the board and staff advice on membership recruitment and retention strategies, and member/market needs—a valid purpose for a membership committee. 2: Change the committee’s role from recruiters to advisors. 3: Reassign committee work to other committees.

Committee 131