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Association Brain Food Weekly: 8.21.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

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Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. I also like perusing posts on 2019 trends. 1 CAE credit.

DC 275
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Association Brain Food Weekly: 6.25.21

Reid All About it

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. The Most Innovative Campaigns in Digital Advocacy. Exhibitors. 1 CAE credit. More info/register.

LMS 361
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Association Brain Food Weekly: 9.11.20

Reid All About it

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. Lewis Flax of Flax Associates says, “Innovative sponsorship options exist way beyond pasting logos anywhere and everywhere.” Board diversity. Burning Man FOMO.

LMS 329
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Association Brain Food Weekly: 1.28.22

Reid All About it

They provide low- and high-budget examples to illustrate what they mean. Learn how a docuseries achieves benefits across recruitment, retention and revenue; how it positions your association and members as leaders in your industry; and how associations are using it to capture younger, fresh-to-the-industry audiences.

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Association Brain Food Weekly: 1.10.20

Reid All About it

Hear case studies from nonprofits of all shapes and sizes who are working out through innovation, trial and error, how to thank, engage and capture new supporters through this new and growing area of social media fundraising. Learn how to make the most of your association’s greatest resources—your staff members. More info/register.

LMS 243