Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Here’s how the AOA team did it. Email marketing.

Recruiting 70

Recruiting Recruitment Minnesota Georgia 70

.orgCommunity

NOVEMBER 25, 2019

Teachers look forward to their Professional Development Day because they’ll learn about new instructional strategies and acquire new skills. Or, if competition is a factor, you could group members from non-competing markets into circles, for example, one member each from Oregon, Utah, Iowa, Texas, Ohio, Georgia, Maine, and Hawaii.

Hawaii 52

Hawaii Iowa Utah Oregon 52

.orgCommunity

NOVEMBER 29, 0002

Teachers look forward to their Professional Development Day because they’ll learn about new instructional strategies and acquire new skills. Or, if competition is a factor, you could group members from non-competing markets into circles, for example, one member each from Oregon, Utah, Iowa, Texas, Ohio, Georgia, Maine, and Hawaii.

Hawaii 40

Hawaii Iowa Utah Oregon 40

Association Adviser

JUNE 28, 2017

Preliminary findings were released this week from the 2017 Membership Marketing Benchmarking Report , which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. Membership is everyone’s job – from the executive director or CEO, to the events and education teams, to the communications department.

Georgia 95

Georgia Certificate Discount Class 95

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. As Bill Anderson, president of the Associated Builders and Contractors of Georgia (ABC GA) explained, “You’ve got to put your ego aside.

Revenue 60

Revenue Georgia Price Newsletter 60

Reid All About it

MAY 1, 2020

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. Creating Quick Wins for Convincing Your Team to Use Data Analytics (Association Data Analytics Brown Bag). More info/register. More info/register.

North Carolina 273

North Carolina Revenue Strategy Education 273

Association Adviser

SEPTEMBER 9, 2016

Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be less inclined to pick up the phone or check their email regularly. Short Message Service (text) marketing is a reliable way to get in front of your members, and it makes engagement quick and easy.

Marketing 60

Marketing Strategy Georgia Price 60

Beth Kanter

DECEMBER 4, 2012

And over the years, many other communities and states have copied the idea – for example Georgia Gives Back Day. To get there, we employed a number of strategies, but chief among them was social media. And, there were many offline events and printed marketing/communication materials that contributed to the turnout.

Minnesota 28

Minnesota Social Media Video Georgia 28

Reid All About it

SEPTEMBER 9, 2022

Presenter: Brianne Wheeler, Director, Marketing, PropFuel. Email marketing has never been more difficult than it is today. Host: American Marketing Association. Presenter: Kate Adams, SVP of Marketing at Validity. Hosts: Madgex and Georgia Society of Association Executives. CAE credits. More info/register.

Education 41

Education Project LMS Technology 41

ChatterBachs

JANUARY 4, 2011

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. 8of12 - August Jackson; Sterling, Virginia; Competitive Intelligence and Strategy Professional, Tech Pundit and Bad Speller at Verizon. Wine lover.

Los Angeles 28

Los Angeles South Carolina Virginia Idaho 28

Virtual

MAY 19, 2016

Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. For instance, when the Technology Association of Georgia wanted to spark conversation about the state’s tech-rich community, Twitter provided the ideal platform for a tech talk tournament. Here’s how to get started: Post with Purpose.

Social Media 100

Social Media Georgia Video Certificate 100