MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Nimble AMS

NOVEMBER 13, 2022

To g et the best association management software (AMS) for your member-based organization and ensure you get the best return on your investment, you’ll need to do your research. We can’t wait to reconnect with members of the association space and show off all Nimble AMS can do for your organization. We look forward to seeing you soon!

Tips 130

Tips Software FAQ Technology 130

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests. Content marketing. Hear about the key criteria for creating content that retains members. Association trends.

Content 266

Content Survey Education Strategy 266

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

MemberClicks

APRIL 24, 2024

We’ll examine association management best practices and provide tips and tricks to take your association to the next level. If you want to know the secrets of how to manage an association that you and your members can be proud of, here is a peek behind the curtain. Create your desired member experience from day one.

Association Management 52

Association Management Tips Software Social Media 52

Reid All About it

APRIL 12, 2024

Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

MemberClicks

APRIL 28, 2022

Fortunately, young members do realize the importance of participating in industry organizations. According to recent data , most young members (87%) said it was important to be part of an association, and more than half (51%) reported that being in an association is more important than it used to be.

Tips 98

Tips millennials Newsletter Recruiting 98

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. 49% of members report a code of ethics as their most important member priority. Industry news and information. Code of ethics.

Leadership 117

Leadership FAQ Member Engagement Social Media 117

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Hybrid work.

St. Louis 341

St. Louis Technology Strategy Conference 341

Higher Logic

JULY 13, 2017

Here are six member benefit ideas that should do the trick. Members-Only Job Boards. Everyone wants to land a great job and your association has the industry connections to make that happen. Partner with major employers and experts in your field to create job boards for your members. Exclusive, Industry-Specific Offers.

Directory 249

Directory Tips millennials Certificate 249

MemberClicks

NOVEMBER 30, 2023

You’re at the forefront of your trade association, a vital force in shaping the success of professionals in your industry. It’s about more than just planning events or sending newsletters; it’s about making every resource count for the success and satisfaction of your members.

Association Management 52

Association Management Tools Tips Software 52

Higher Logic

MAY 20, 2020

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Onboard New Members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Nimble AMS

MAY 5, 2023

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers. Read our blog for tips to get started. Download now

Strategy 126

Strategy Member Engagement Software Tips 126

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. AI and event planning. More info/register. 1 CAE credit. .

Tools 195

Tools Education Newsletter Chicago 195

Nimble AMS

NOVEMBER 16, 2023

According to the 2023 Community Brands Association Trends Study, 51% of members rely on their professional organization the most for networking, collaboration, sharing ideas, and participating in a professional community. Discover how Nimble Communities makes it easy to drive engagement and loyalty throughout the entire member journey.

Member Engagement 131

Member Engagement Member Experience Social Media Content 131

Nimble AMS

APRIL 29, 2022

There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Providing event opportunities is a fantastic way to improve the member experience and accelerate association non-dues revenue.

Revenue 117

Revenue Strategy Discount Price 117

Reid All About it

OCTOBER 27, 2023

In seven minutes, you can help our community learn about association industry trends in membership engagement and retention levels, digital transformation, the adoption of AI, generational priorities, and more. Many associations are putting great emphasis on career websites , so they can help industry employers with workforce development.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

JULY 2, 2021

It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” I imagine the suppliers in your industry would say the same things, but why don’t you ask them?

Technology 370

Technology Strategy System Education 370

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Using data-driven insights and AI can help you be invaluable to your members. More info/register.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. They explain how podcasts can benefit associations and their audiences, provide tips for starting an association podcast , and describe the planning process and issues to consider before you decide to move forward. 1 CAE credit.

Committee 195

Committee Education Software Technology 195

Nimble AMS

MAY 10, 2022

As an association leader, you already have a platform for industry transformation. Follow our guide to develop quality thought leadership content at your association to reach both members and non-members within your industry. For early careerists, industry information ranked in their top five member priorities. .

Leadership 180

Leadership Content Social Media Sample 180

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Hat tip to Bruce Rosenthal for sharing this on ASAE Collaborate. Please email me if you have a piece you’d like to discuss.

Certificate 281

Certificate Price Tools Technology 281

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Building a network of peers and mentors within your industry.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Join your peers to understand this phenomenon and learn some tips to combat these negative beliefs. Quick hits.

Technology 370

Technology St. Louis Strategy Products 370

Higher Logic

MAY 23, 2019

Getting your new members involved in your online community from the start is a good way to build future engagement and retention. Plus, thanks to complementary tools like marketing automation, it makes the work of your membership staff less labor-intensive. Tip: Create a “Welcome Campaign.”

How To 226

How To Process Tips Tools 226

Higher Logic

MAY 2, 2019

Association publications boast a number of benefits, presenting opportunities to: Establish your association as an industry thought leader. Strengthen the knowledge of your members + readers. Improve member retention. Using this data you can segment your member base more dynamically , personalizing and automating outreach.

Tips 136

Tips Revenue Case Study Content 136

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Associations Now

DECEMBER 18, 2018

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. Today, so much of the member experience is based online, either through an association’s website or an app or social media interface. Easy-to-use online tools. Personalization made simple.

Tips 91

Tips Handbook Recruiting Recruitment 91

Reid All About it

JANUARY 28, 2022

Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. 2022 STR Industry Trends. 1 CMP credit.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Higher Logic

JUNE 6, 2019

05-5% of their total followers, but comparatively, almost 50% of online community members are actively engaged. Your customers and members can easily engage with each other. In many cases, today's customers look for and rely on the tips, recommendations, and support that they can get from one another. The problem?

Tips 136

Tips Social Media Revenue Content 136

Nimble AMS

MAY 13, 2022

Be prepared to offer industry-specific certifications at your organization so early careerists can market themselves to potential employers. TECH TIP: Teach in-demand skills and provide industry-specific certifications through Salesforce’s Trailhead , accessible with Nimble AMS. Volunteering. Mentorships.

millennials 112

millennials Certificate Member Engagement Tips 112

Nimble AMS

APRIL 12, 2023

Because of this, the associations don’t view themselves as traditional member-based organizations, so they are playing by different rules. Read our blog for tips to get started. Consider following thought leaders in the industry to see what they are doing to build their personal brand. Emphasize digital-first. Download now

Strategy 78

Strategy Member Engagement Software Tips 78