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Here’s a big idea: Innovation can be small

Association Success

While we were nervous they might share the newsletter with non-members, we realized they could download the PDF and share it regardless, so why not embrace this potential marketing and give our members what they want? This turned a 4-click login process into a 1-click viewing process and made our members much happier.

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Building a Membership Website That Works: 7 Steps

MemberClicks

Your organization’s membership website is one of your most visible marketing assets. This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry. Be the industry leader. Communities are a great way to promote your association’s status in the industry. Leaving the industry or budget cuts (27%). Lack of value (25%).

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The Start of Something Good: The Welcome Email

Association Briefings

Next, throw out the drably written welcome email with login credentials and account details. For those that haven’t, it means “fear of missing out,” a term coined by marketing strategist Dr. Dan Herman in 1996. You just joined an exclusive group of 12,000 top industry professionals. Here is your account information. Feed” Me!

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CXPA Elevates the Customer Experience with Community

Higher Logic

The organization aims to increase both impact of visibility of customer experience professionals, facilitate effective member-to-member sharing, and establish respected industry standards. Over 11,500 logins within the first year. CXPA also started using it for newsletter articles. CXPA's top community stats. Check it out here.

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The Eternal Quest for Membership Growth, and Other Survey Findings

Associations Now

A new industry benchmarking study shows more associations grew in members in 2014 than shrank, but less so than the year before. It’s through this lens that I view the latest edition of Marketing General, Inc.’s ’s “ Membership Marketing Benchmarking Report ,” released late last month. Retirement?

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What Should We Make of “Pay What You Want”?

Associations Now

.” Joan Eisenstodt, chief strategist at Eisenstodt Associates LLC, shared the NYT article and sparked a lengthy discussion in ASAE’s Collaborate discussion forum last week [login required], as she wondered aloud about the viability of PWYW for association membership models. ” PWYW is not unprecedented in associations.

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