MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices. Promoting upcoming events.

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Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

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MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

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Associations Now

JANUARY 9, 2019

The fundamentals of staff recruiting aren’t exactly on their way out, but HR departments should take note: Social media is gaining ground as a talent prospecting tool. Less popular were job-specific email newsletters, which just 5 percent of respondents had success with. But don’t shutter your job board just yet.

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Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. 2022 STR Industry Trends. Presenter: Chris Klauda, Senior Director, Market Insights, STR. 25 Ways to Take Your Newsletter to the Next Level.

Newsletter 195

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Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. State of the association industry. But do you?

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Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

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Reid All About it

MARCH 11, 2022

Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. The event industry is emerging from multiple challenging years of uncertainty.

LMS 195

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Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals.

Organization 270

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Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). – Members get members.

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Today’s associations face unchartered challenges.

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Are they relevant to your mission or industry?

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Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

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MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. Fortunately, young members do realize the importance of participating in industry organizations. Fortunately, young members do realize the importance of participating in industry organizations. Reevaluate your young members’ journey.

Tips 98

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Associations Now

AUGUST 31, 2016

And, as the group grew in size, Barkan touted its increasing numbers in his templated recruiting messages. The newsletter is free to anyone, while the journal and research study come free with a paid membership. Barkan suggests that they do, particularly in regard to market outreach and lead generation. ” he says.

Recruiting 73

Recruiting Recruitment Strategy Newsletter 73

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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.orgSource

AUGUST 28, 2023

He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

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Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Josh Spector ).

Certificate 370

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Association Adviser

OCTOBER 4, 2013

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members. Julie Frey, APR, CPRC. Expand your network.

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Reid All About it

JANUARY 8, 2021

17 non-negotiable things your email newsletter needs right now. ( Jodi Harris, Content Marketing Institute ). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Ann Handley ). 20 striking findings from 2020.

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EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

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EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

Strategy 130

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Higher Logic

MAY 8, 2019

A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., Resource: Email Marketing vs. Marketing Automation [Explained].

Tips 166

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MemberClicks

OCTOBER 24, 2023

You may be wondering about the benefits of trade associations and the role they can play in your industry. Trade associations serve as a bridge between businesses within an industry, encouraging collaboration and mutual support. These resources empower you to stay competitive, adapt to industry changes, and thrive in your market.

How To 52

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Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Lauren Patrick, eLearning Industry ). Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry.

Revenue 195

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Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Be the industry leader.

Social Media 254

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Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Quick hits. This is so me. Email Address: Subscribe.

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Arc 3 Communications

NOVEMBER 18, 2021

The term “thought leadership” tends to be used loosely these days to describe any content that has to do with an industry, regardless if it has any real value to the reader or not. Thought leadership is not necessarily just a type of content, but a type of content marketing. What is Thought Leadership Content?

Content 52

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Higher Logic

JANUARY 3, 2020

Online communities bookend your customer reference program by allowing you to both identify and recruit strong customer advocates , as well as connect prospects and customers in the community for a positive and authentic reference experience. An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ).

eBook 194

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Achieve

SEPTEMBER 15, 2023

Let’s say your association has been around for decades, and its legacy is well-established in your industry. Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. Book or article clubs. Track engagement in your CRM.

Committee 52

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Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

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EventMobi: Association Events

NOVEMBER 9, 2023

Welcome email According to the 2022 Membership Marketing Benchmarking Report , 79% of associations use welcome emails in their onboarding. Similarly, welcoming new members in your monthly newsletter helps existing members get to know your latest recruits, forming connections between new and longtime members.

Member Engagement 130

Member Engagement Social Media Software Newsletter 130

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge.

Innovation 359

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Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

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Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Notify them of important dates, such as your annual conference or the upcoming release of industry research. Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. You have new members.

How To 148

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Associations Now

DECEMBER 18, 2018

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. But you don’t need a major retail event or sports month to recruit prospects. You can peruse the full collection at your leisure by scrolling through the archives. Personalization made simple.

Tips 103

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Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Learn how the psychology of emotional wellness and success can inform the experiences you design for your communities, staff, leaders and industries. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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