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Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. If you sell to companies, what industries are most represented? Start by searching their site for testimonials, case studies, press releases, or newsletter signups.

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Associations Share Industry Predictions for 2017

Associations Now

As a new year begins, associations reveal their predictions of what’s to come in their respective industries in 2017. A rise in home prices and sales. The National Association of Realtors expects home sales to increase modestly and home prices to increase at a more moderate pace in 2017—and even 2018. million in 2016 to 25.3

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Success With Disruption: Why T-Mobile’s Departing CEO, John Legere, Was So Effective

Associations Now

The T-Mobile CEO, who is leaving the company in the midst of a high-profile merger, is often cited as an effective change agent and industry disruptor. Longtime T-Mobile CEO John Legere is a lot of things—leather jacket-wearing marketing genius, livestreaming slow-cooker enthusiast —but perhaps his best-known role is that of disruptor.

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Daily Buzz: GoFundMe Launches Fundraising Platform for Nonprofits

Associations Now

Coming in November, the tool will offer two pricing plans: one with donor-covered platform fees and one with no fees and an option for donors to leave “tips” for GoFundMe services. Nonprofit Marketing Guide shares tips to streamline the production process. Interested in speaking at industry meetings? Other Links of Note.

Alaska 52
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New Advisory Council Finds Investments for Solar Energy

Associations Now

In an effort to increase funding for and lower the cost of harnessing solar power, the Solar Energy Industries Association (SEIA) is working with the Solar Energy Finance Association (SEFA) to form a new advisory council. But he explained that the challenge to draw enough capital at the lowest price still affects the entire industry.

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As Textbooks Evolve, Group Helps College Stores Adapt

Associations Now

As textbook prices rise and digital options proliferate, the National Association of College Stores is adapting to a future where textbooks play a smaller role in the industry’s bottom line. Students balk at book prices , considering they’re only used for a semester and professors may not require that they read the full text.

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Early Meeting Predictions for 2016

Associations Now

We’re three-quarters of the way through 2015, meaning it’s already time to think about 2016 and what it will bring for the association meetings industry. As this post publishes, we are 90 days away from 2016, which means it’s just about time for every industry to begin releasing predictions for the upcoming year.