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Association Brain Food: 5.24.24

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TopClass LMS explains why Gen Z is the most entrepreneurial generation and how associations can attract and support them with education, networking, and other membership benefits. They also share association examples of effective program elements. I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit.

LMS 210
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Association Brain Food: 4.12.24

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Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Your professional development programs must adapt to their traits, values and expectations.

Revenue 256
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Association Brain Food: 4.19.24

Reid All About it

If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Education + mentoring. Decline of trust. Co-mentors.

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Association Brain Food: 1.19.24

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Post-program campaigns. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. CAE credit.

Revenue 256
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Association Brain Food: 9.22.23

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TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Both groups need to know how your association could fit into their educational plans, either by serving as an alternative to college or supplementing what they learn there. Gen Z education. Next gen websites.

LMS 266
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Association Brain Food: 10.20.23

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TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Bruce Rosenthal and Lori Zoss Kraska share five valuable hard truths about sponsorships from Bruce’s interviews with 100 corporate sponsors. Online community. Sponsor perspectives.

Maryland 272
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Association Brain Food: 11.10.23

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I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. If you’re feeling nostalgic about ASAE TEC, a new online event, People Powering Tech on December 14 from 10:30 a.m. Intentional learning.