Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Association Adviser

AUGUST 27, 2013

Social Media Roundup: Give That Copy a Trim. Virginia Society of Association Executives Fall Educational Symposium & Expo. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Ernie Smith. Associations Now. NRWA 16th Annual Conference (H2O-XPO).

Directory 60

Directory Virginia Newsletter Social Media 60

Beth Kanter

JANUARY 4, 2017

Published Book Three: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. Stay tuned for more information in 2017, but I will be very busy writing facilitator process guides based on my decades of experience as a trainer and sharing that on this blog.

San Jose 58

San Jose Kansas City San Francisco North Carolina 58

Reid All About it

JANUARY 6, 2023

The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. The playbook guides you step-by-step through strategy development, community, launch, communication and engagement plans and more—a comprehensive look at everything you need to nurture and grow an online community.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

OCTOBER 11, 2019

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Presenter: Jake Fisher, co-founder of Bridges Strategies. More info/register. 8 CAE credits.

DC 50

DC Washington Content Education 50

Reid All About it

JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. You’ve likely experienced a mentor/mentee relationship, whether formal or informal. Recession prep.

Revenue 39

Revenue Education Strategy Leadership 39

ChatterBachs

JANUARY 7, 2011

Sam Allgood - Sr Web Developer / Missionary to Ireland, City of Newport News, Virginia / Community Bible Study International. Cindy Lou Baker - Social Services Assistant, USFS. Gadi Ben-Yehuda - Social Media Director, IBM Center for the Business of Government. Ed Albetski - Retired, 30 years of Federal Service.

San Francisco 28

San Francisco Social Media Virginia Massachusetts 28

SCD Group

JULY 10, 2012

YouTube is not the be-all-and-end-all for how Associations can use video, but a look at YouTube offers a window to the many ways Associations are using video to promote conferences, to connect, to provide formal and informal training, and most of all, to demonstrate value to members and potential members. Strategy | Content | Discovery.

Video 40

Video Metro Social Media Maryland 40

Reid All About it

OCTOBER 18, 2019

Save the date and check their website for more information. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. . Protecting Trade Secrets and Confidential Information: Tips for Nonprofit Organizations.

North Carolina 34

North Carolina Education Project Communications 34

Membership Marketing

MARCH 27, 2012

I hope that you find the information on both sites useful. in Alexandria, Virginia. Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). . • Prospect Relationship Management. • Renewals.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. However, an attractive offer of free additional information related to their search can be enticing. in Alexandria, Virginia. growth strategies. (4).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

APRIL 9, 2010

On the other hand, in a push marketing system the sales efforts are initiated by the producer and information is pushed toward the buyer. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools. • Blogs.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

SEPTEMBER 13, 2010

He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. And, in line with the quote above, I believe you need to track two key pieces of information. Labels: Marketing Media , Membership Recruitment.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

NOVEMBER 1, 2010

So how do you get a visitor to opt-in to receiving additional information from an organization? This involves trading valuable information in exchange for the right to continue a dialogue with a prospective member. If a visitor to your site desires to access valuable information, you do not have to give away the store.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

DECEMBER 28, 2010

Initiate and Cultivate Potential Member Relationships – We find that a promotion sent to a prospective member who provided an opt-in to receive more information from an organization will garner up to four times the response than the next best list. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

FEBRUARY 21, 2011

It’s a modern strategy based on two assumptions. We are a social species. We come out of the womb with the ability to sop up information from people around us. Labels: Growth Strategy , Quotes. This is where I think social media plays a role. in Alexandria, Virginia. Cost of Wrong Strategy. (8).

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Report Survey 40

ChatterBachs

NOVEMBER 24, 2010

I’ve tried to put in a format where the actual flow is easier to follow and makes sense, background chatter has been minimized, and so that the most valuable information and insights from #SMfastfwd are presented without this blog post getting too long. Kari Rippetoe, Social Media & Community Outreach Mgr @ TuvelComms.

Albuquerque 28

Albuquerque New Mexico CA Social Media 28

Membership Marketing

JANUARY 26, 2012

If you have not done so, you may want to use the “Subscribe through Email” button on the top right of the blog home page to stay in contact for releases of information. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

OCTOBER 4, 2010

Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. Helpful Information – Appreciate that! in Alexandria, Virginia. Cost of Wrong Strategy.

Price 40

Price Marketing How To Survey 40

Membership Marketing

JULY 1, 2010

In the July issue of Associations Now , I had the opportunity to write an article highlighting some of the key strategies needed for a growing and thriving membership ranging from acquisition to engagement to renewals. Labels: ASAE , Associations Now , Growth Strategy. in Alexandria, Virginia. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. The bar has been raised in the areas of networking and providing up-to-date and exclusive information.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

MAY 17, 2010

Much effort in membership engagement and retention is focused on informing members of all the great things an association does. But the research shows that giving members more information falls short. The bottom line is that lots of information sent to a member does not build engagement. in Alexandria, Virginia.

Marketing 40

Marketing How To Price Analysis 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. in Alexandria, Virginia.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 26, 2011

You ground your projections with the best information that you have at the time. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). My Background. Branding.

Marketing 40

Marketing Project Price Survey 40

Reid All About it

MARCH 20, 2020

Virtual strategy meetings. As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. He shares useful lessons learned on virtual strategy facilitation. If you follow me on social media, you know I’m a huge advocate of food banks. Conference sponsorships.

North Carolina 221

North Carolina Technology Strategy Revenue 221

Membership Marketing

JUNE 18, 2011

Its strategy is to package technology for use by businesses. But groups that are tied to a concept like curriculum, medical information, or quality have seen expansion over the past decade. Labels: Membership marketing strategy. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

NOVEMBER 14, 2011

Along similar lines, if something isn’t going quiet as planned, customers do understand, provided you inform with them within a reasonable time frame rather than surprising them with bad news at the last minute. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

SEPTEMBER 21, 2010

Thanks for sharing such an wonderful information. Let me know if you want more information. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). 4 comments: SEO Hampshire. Great post!! September 23, 2010 1:35 PM.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

DECEMBER 11, 2009

So if you have the opportunity, please feel free post a comment here with your suggestions of any membership marketing areas for which you want additional benchmarking information. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

JUNE 10, 2010

While Facebook, Twitter and LinkedIn are the most commonly used social media tools, they are not necessarily considered the most effective in reaching membership goals by association executives. And online registrants are likely to sign up for programs in response to mailed information. in Alexandria, Virginia.

Report 40

Report Marketing Tips Price 40

Membership Marketing

JUNE 17, 2010

If someone else can give better information, faster service, and lower prices, then an organization can be outflanked. Labels: Growing Membership , Growth Characteristics , Growth Strategy. Chan Kim and Renee Mauborgne made a very similar point in their excellent book, Blue Ocean Strategy. in Alexandria, Virginia.

Organization 40

Organization Price Survey Recruiting 40

Membership Marketing

OCTOBER 19, 2010

A competitor having membership information is much less important than that competitor’s ability to execution on what they have learned. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5).

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

AUGUST 10, 2010

Channels – In some social media that I monitor, I hear the question posed, “should I move my renewal efforts from mail to email?” Hi Nicole -- I am glad you found the information of help. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 14, 2011

Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow. in Alexandria, Virginia.

Price 40

Price Products Marketing Discount 40