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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Hear case studies from nonprofits of all shapes and sizes who are working out through innovation, trial and error, how to thank, engage and capture new supporters through this new and growing area of social media fundraising.

LMS 243

LMS Software Chicago Washington 243

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

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SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. Lewis Flax of Flax Associates says, “Innovative sponsorship options exist way beyond pasting logos anywhere and everywhere.” Board diversity. Burning Man FOMO.

LMS 329

LMS Montana Revenue Price 329

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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OCTOBER 4, 2019

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. Data Analytics for Association Marketers.

LMS 186

LMS DC Social Media Washington 186

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OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

DC 170

DC Las Vegas Washington Review 170

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. You can buy a learning management system as a stand-alone product, or as a tool that integrates with your membership management system.

Software 52

Software LMS Certificate Learning Management System 52

MemberClicks

OCTOBER 20, 2023

Beginning as on-site databases, association management software has now evolved to being predominantly cloud-based. Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. 5 Benefits of Upgrading to Cloud-Based Association Management Software 1.

Software 52

Software Association Management How To Email Marketing 52

MemberClicks

AUGUST 9, 2022

You can extend your ROI by taking your content presented at your event and turning it into a valuable course in your learning management system. For example, for 47% of organizers, it’s already become an innovative way to connect audiences dispersed across the globe. Marketing tools. Other hybrid events.

Tools 52

Tools Conference Tips Organization 52

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OCTOBER 21, 2022

AMS experts will be showcasing platforms and sharing their knowledge with the association market. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Revenue 44

Revenue Email Marketing Education Review 44

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MARCH 16, 2018

If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Digital Marketing Strategies for the Event Planner, Part 1. Tue 3/20 at 2 p.m. 1 CMP credit.

eBook 46

eBook Social Media DC Content 46

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JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. AMS implementation workload.

Revenue 39

Revenue Education Strategy Leadership 39

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FEBRUARY 3, 2023

Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Marketing plan. Hero worship. I’m happy to feature it as long as it’s not too product-centric. More info/register.

LMS 40

LMS Video Technology Revenue 40

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MARCH 11, 2022

Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. Host: Content Marketing Institute. Association Creative Marketing Masterclass.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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OCTOBER 16, 2020

Frugal innovation. Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! WBT Systems describes 12 essentials for frugal innovation , the only kind your budget probably allows. Host: Marketing General Inc.

Indiana 221

Indiana Review Education Conference 221

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FEBRUARY 10, 2023

Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Year-round attendee community.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

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OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Revisiting membership practices.

Blended Learning 41

Blended Learning Education Video Conference 41

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NOVEMBER 6, 2020

Innovation and membership growth. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. MemberSuite digs into that finding and explains how to create a culture of innovation that delivers real membership value. Accessible virtual events.

Learning Management System 285

Learning Management System Education Communications Technology 285

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SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Turn Member Engagement and AMS Data into Effective Marketing. Technology for Recruiting Volunteers. Presenter: Peggy Hoffman, president, Mariner Management.

Chicago 37

Chicago LMS New York Content 37

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SEPTEMBER 20, 2019

While we’re on the topic of onboarding, WBT Systems suggests several ways you can use your learning management system to improve the new member onboarding experience. Presenters: Stewart Kibby, CEO, and Melissa Hugel, Marketing Manager, WorkCast Inc. Host: Event Manager Blog. Tue 9/24 at 12:30 p.m.

DC 34

DC Washington Baltimore Certificate 34

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JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

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JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

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APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Learn how you can use third-party sourcing to complement and bolster your in-house capacity. Evelien Aernaudts, Abbit Meeting Innovators. CAE credit.

Revenue 370

Revenue Strategy Content Education 370

Higher Logic

OCTOBER 8, 2018

This eBook will help you determine the best modules to support each of these six core objectives: Objective #1 - Recruitment + Retention. Objective #5 - Program Innovation + Collaboration. Objective #2 - Events + Registrations. Objective #3 - Revenue. Objective #4 - Advocacy + Volunteering. Objective #6 - Online Member Experience.

eBook 109

eBook Directory How To Member Experience 109

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FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. Learn the common pitfalls to avoid during the interview and selection process. AMS implementation. No plan, no progress. 1 CAE credit.

Certificate 39

Certificate Innovation Education Process 39

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FEBRUARY 17, 2023

The weekly list of free educational events and resources for the association community… Program marketing. WBT Systems describes what goes into a persuasive toolkit. If your AMS doesn’t help you recruit, engage and retain members , it’s time to start looking for a new one. The odds on that aren’t so good these days. to 3:20 p.m.

Revenue 39

Revenue Strategy Education Technology 39

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OCTOBER 26, 2018

The weekly list of free educational events and resources for the association community… Innovation isn’t about ideas. His advice and insights make this one of the better articles about innovation I’ve read. Army leaders use to bolster resilience can help associations gain a mental edge and drive innovation.

DC 34

DC Washington Chicago LMS 34

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JANUARY 8, 2021

Jodi Harris, Content Marketing Institute ). Presenter: Paula Blomster, Conference Manager, Suomen Messut Osuuskunta. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Ann Handley ). Terence Eden ). 1 CMP credit.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

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NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. Learning Management System (LMS) Selection: Mastering the Process, Avoiding the Pitfalls.

Handbook 237

Handbook Washington eBook DC 237

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SEPTEMBER 10, 2021

see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Keep Your Eye on the Outcomes: How Results-Oriented Marketers Plan, Execute, and Measure Effective Marketing Campaigns.

Strategy 195

Strategy Content Education Tips 195