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Here’s a big idea: Innovation can be small

Association Success

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. I also would bet that if you walk into most associations and ask their team the last time they innovated, they would have to think about it and wouldn’t be able to name more than one innovation in the past year. Invigorate Revenue

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue


But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships. Here’s the approach he’s adopting at HFMA: “When it comes to non-dues revenue, I’d rather pursue a share of mind than a share of wallet.


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See the top 10 articles from in 2019

Association Success

As we wrap up an exciting year of publishing blog posts with challenging ideas and innovative solutions, we hoped to take a look back at some of the most engaging content we at have published in 2019. What 1 association learned from launching its first LMS : Emily Lubin and her team at LeadingAge tackled the big project of creating an LMS, which has helped them engage with members in a whole new way.

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Association Brain Food Weekly: 4.12.19

Reid All About it

To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Unlocking Revenue by Driving Learner Engagement.

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Association Brain Food Weekly: 6.20.16

Reid All About it

Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Sample Swap for Newsletter Templates. Learn what your association can do to meet these demands while still generating revenue.

Association Brain Food Weekly: 1.8.21

Reid All About it

17 non-negotiable things your email newsletter needs right now. ( See what 400 membership pros said about trends impacting their organizations, including top non-dues revenue sources, the shift to virtual events, the #1 job challenge, and COVID’s impact on member engagement.

Association Brain Food Weekly: 3.13.20

Reid All About it

The discussion topic for the first portion of the meeting: membership renewals and innovative techniques to drive renewal rates. Learn how to distinguish between LMS reporting and analytics, five must-have metrics for every executive dashboard, how to select your most valuable business data sources, creative ways to combine data for deeper insights, how to manage data overload, and tips for getting started with learning analytics—even with limited data.

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Association Brain Food Weekly: 4.20.18

Reid All About it

You might want to take a look at this post from LMS provider WBT Systems about the benefits of outsourcing instructional design. Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Presenter: veteran planner Joan Eisenstodt, author of Meetings Today’s Friday With Joan monthly newsletter. Using Disruptive Innovation for Association Sustainability.

Association Brain Food Weekly: 4.13.18

Reid All About it

Last week, WBT Systems explained how to prepare a business case for a new LMS. Now they’re back with advice on how to present that persuasive case for a new LMS to decision-makers. Host: Community IT Innovators. Presenter: Matt Eshleman, Chief Technology Officer, Community IT Innovators. Using Lean Innovation to Identify New Revenue Streams and Increase Member Engagement (Alexandria VA).

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