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Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX. Learn more. Member priorities are always shifting.

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The Trick to Innovating with Gen Y

YourMembership

Technology. How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Innovating with millennials sounds like a no-brainer. While they have the enthusiasm, they may need the goals of your innovation to be laid out for them.

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4 Online Fundraising Campaign Ideas to Boost Your Reach

NXUnite

An online campaign can expand your reach beyond your community, acting as an innovative way to engage supporters from across the country and even the world. A handwritten thank-you note or shout-out on social media can go a long way in helping your supporters feel appreciated and eager to champion your cause again in the future.

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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

To help you build your understanding of Generation Z, here are five vital facts about your members born between 1997 and 2012 : Gen Z has clear social media preferences. Sure, you’ve heard of TikTok, but does your association use the massively popular social media platform? What about YouTube or Instagram?

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What I’m Reading

Spark Consulting

We all constantly hear, “be like Amazon.com,” and it’s usually referring to customer service and convenience. But have you thought about that in the context of investments in process improvement and new technology ? A bias towards action may not always be a good thing. Twitter: your (highly addictive?)

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3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)

Socious

Furthermore, as customers make repeat purchases they’re also more likely to refer friends, family, and colleagues to your organization. You need technology that extends all the way to the end of your customer’s lifecycle – including the time they’re an active customer. The 3 Essential Marketing Systems. System #1) Marketing Software.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. Some association member engagement KPIs you can look at include: Social media metrics (follows, likes, comments, mentions, shares, etc.) What is Member Engagement?