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Preparing Your Association for AI

Association Analytics

AI’s Impact on Staff and Members Let’s say your team is on board with using AI, but you have no idea where to start. For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

That was just one of the lessons learned when a major speaker cancellation turned into a teaching experience for attendees at the Meeting Professional International 2017 World Education Congress (MPI WEC), which took place earlier this month in Las Vegas. Collaborate and Let Your Team Do Their Jobs. the evening before the event.

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#ASAE17: Leadership Lessons from The Streets, The Jail Cell, and The Kitchen

Associations Now

During the closing keynote at ASAE’s 2017 Annual Meeting & Exposition, Chef Jeff Henderson cooked up some leadership lessons, as well as a foie gras dish, for attendees. Chef Jeff Henderson’s life trajectory wasn’t always pointed toward the kitchen—though he has manned the stoves at the Bellagio and the Ritz-Carlton in Las Vegas.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Inclusive leadership. He suggests ten steps nonprofits can take to make space for black male leadership.

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Association Brain Food Weekly: 2.19.21

Reid All About it

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

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Association Brain Food Weekly: 1.8.21

Reid All About it

Jodi Harris, Content Marketing Institute ). Amy Gitchell, Marketing Specialist, GrowthZone AMS. Host: Event Leadership Institute. Presenters: Howard Givner, Founder and CEO, Event Leadership Institute. Quick hits before we get to the list of next week’s free education. Ann Handley ). 20 striking findings from 2020.

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