Remove Learning Management System Remove Marketing Remove Member Engagement Remove Price
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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event. 1 CAE credit.

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Association Brain Food: 3.17.23

Reid All About it

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs.

Revenue 205
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Get Board Buy-In for Your Association’s Learning Business

Leading Learning

To help you prepare to present your learning business expansion project to your board, this guide will explore three keys to having productive and persuasive conversations with your board about your learning business. Here’s what we’ll cover: Express market demand for education opportunities. Member engagement is down.

Price 90
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Association Brain Food Weekly: 1.18.19

Reid All About it

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 293
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The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258
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Association Learning: Does your Story Inspire Members?

WBT Systems

The Twitter conversations during this session also sparked some interesting thoughts about how associations can inspire their member communities to become passionate about what their association has to offer. We know that a good education program can be a valued benefit to offer members, helping to increase member engagement.