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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

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MARCH 8, 2024

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Membership Mondays: What Does Member Engagement Mean to You?

Social Media 250

Social Media DC Strategy Education 250

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JANUARY 5, 2024

TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. Member segmentation. Dave Will at PropFuel has a lot to say about the low bar of member data segmentation. Learning about AI. Learn what you need to consider in seeking the right venue. AMS requirements.

Revenue 277

Revenue LMS Price Education 277

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JUNE 25, 2021

Online learning. Since everyone went virtual over the past year, the competition has heated up in the online learning marketplace. WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition. Amanda Milligan, Content Marketing Institute ). Exhibitors.

LMS 361

LMS Revenue Tips America 361

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position.

Newsletter 266

Newsletter Certificate Denver Case Study 266

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SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Watch how the members of the International Bridge Tunnel & Turnpike Association used the Open Space concept at a recent meeting —and hear why loved it. Open Space events.

LMS 256

LMS Revenue Arlington Education 256

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JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Is it difficult to find members to serve on your membership committee?

LMS 369

LMS Certificate America Committee 369

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. If you’re feeling nostalgic about ASAE TEC, a new online event, People Powering Tech on December 14 from 10:30 a.m. Intentional learning.

Certificate 281

Certificate Price Tools Technology 281

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DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Member app. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

Blue Sky eLearn

OCTOBER 19, 2020

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. However, it’s likely that your more traditional engagements are on pause. Let’s begin!

Association Management 250

Association Management Committee Learning Management System Software 250

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MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. New member onboarding. It means “jumping out of the system.”

Nashville 370

Nashville LMS North Carolina Recruiting 370

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OCTOBER 4, 2019

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. Converting new members (i.e., CAE credit.

LMS 186

LMS DC Social Media Washington 186

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. “We Wes Trochlil at Effective Database Management explains why your association should think about the small moments experienced by members and customers. CMS/website RFP.

Leadership 195

Leadership Education Revenue Strategy 195

WBT Systems

SEPTEMBER 12, 2017

They end up getting overwhelmed with new information and falling victim to the forgetting curve—which means they will forget 70 percent of what they ‘learn’ within 24 hours. In most associations, only a small percentage of members attend conferences. Why Continue the Conference Learning Experience.

Conference 210

Conference How To LMS Newsletter 210

WBT Systems

APRIL 25, 2017

Associations around the world face a common challenge — how to remain relevant and expand their footprint in their particular domain. In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. It’s different now. skills gap ” problem.

LMS 252

LMS Certificate Library Education 252

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APRIL 12, 2019

Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ).

LMS 276

LMS Pennsylvania Innovation Education 276

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MARCH 25, 2022

Professional development market potential. LinkedIn’s Workplace Learning Report has good news for associations: the corporate C-suite finally understands the value of professional development. The number of training professionals who said their CEOs were active champions of learning jumped from 27% in 2020 to 62% in 2021.

Revenue 195

Revenue Content Virginia Technology 195

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. Trade Journal Cooperative ).

DC 275

DC Washington Learning Management System LMS 275

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JULY 30, 2021

Teri Carden—founder of ReviewMyAMS and AMS Fest—is bringing both groups together for a day of learning and sharing on September 23, plus some fun, of course, the night before. Online learning programs. If you’re looking for a low-budget way to start an online learning program at your association, WBT Systems has the answer.

Newsletter 195

Newsletter Certificate Technology Strategy 195

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MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. Members and employers need help bridging the skills gap and validating competencies. Don’t wait until your LMS implementation is nearing the end to figure out what kind of reports you need.

LMS 170

LMS Price DC Washington 170

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NOVEMBER 10, 2017

Analyze emerging challenges and threats to association content strategy models. Reggie Henry, Chief Information and Engagement Officer at ASAE, said in a recent Association Success post : “…as our communities grow, the possibility of really knowing our members and responding to their needs effectively becomes more elusive.

DC 150

DC Washington Tools Education 150

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MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Young Members: What’s Affordable?

Arlington 170

Arlington DC Washington LMS 170

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JULY 21, 2017

A few years ago I took an excellent online Coursera course, Modern American Poetry. LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Learners don’t need points, leaderboards, or virtual trophies to be engaged with their learning.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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AUGUST 4, 2017

WBT Systems explains why you should flip the conference session room and how to use your LMS to do that. Right now it’s helping SaaS marketers determine who their next best customer might be, but its founder imagines all kinds of potential uses. If your organization has a webinar scheduled in the near future, please send me the link.

Chicago 150

Chicago Massachusetts LMS Guidelines 150

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DECEMBER 8, 2017

In the 17th century, things changed: “As reading shifted away from the social , some researchers believe this helped create what we now call an interior life.” Readers could “learn and reflect without religious guidance or censure.” Solve Your Association Members’ Unmet Needs: Build DIY Disruption Strategies. More info/register.

DC 150

DC Washington Review System 150

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JULY 7, 2017

If you’re wondering how AI will change the way your organization interacts with members and customers, check out this panel discussion (video) or its recap about the future of AI and the customer experience. They suggest ten additional and unconventional ways to get more value from your LMS. Now, that’s cool. Lunch provided.

Washington 150

Washington DC Chicago LMS 150

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APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Switching focus now: are you getting the most from your investment in your learning management system (LMS)?

DC 170

DC Chicago Washington Learning Management System 170

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JULY 8, 2022

Her team focuses on belonging as an essential element of their DEI initiative because it’s what employees want to feel and it increases employee retention and performance. More importantly, you need to stay curious and learn what is happening and what is coming next.” Member engagement. AMS basics. Fri 7/8 at 12 p.m.

San Francisco 39

San Francisco Certificate Technology LMS 39

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SEPTEMBER 23, 2022

When developing a new educational program, WBT Systems suggests using a learning strategy canvas because it helps staff, volunteer SMEs, committee members, and others stay aligned during planning discussions and reminds everyone involved where you’re going and how you will get there. Education program development. More info/register.

Arlington 41

Arlington Education LMS Revenue 41

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AUGUST 10, 2018

If a new learning management system (LMS) is in your future, find out from WBT Systems how an LMS business analyst contributes to the success of your project. Could the increasing number of recurring monthly fees on your members’ credit card statements create subscription fatigue ? Content Marketing Institute ).

LMS 39

LMS Content Learning Management System System 39

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OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Instructor-led education.

Blended Learning 41

Blended Learning Education Video Conference 41

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. How can your learning management system increase non-dues revenue? Your ability to drive revenue from your learning program depends largely on your ability to create great courses.

Learning Management System 82

Learning Management System LMS Revenue System 82

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APRIL 20, 2018

Are you, someone on your education staff, or one of your members an “accidental” instructional designer? You’re not really qualified but you’ve learned enough to get the job done? You might want to take a look at this post from LMS provider WBT Systems about the benefits of outsourcing instructional design.

Social Media 37

Social Media Chicago Tools Washington 37

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JULY 19, 2019

WBT Systems looked into Depop and came back with some insight that could help associations attract Gen Z members and learners. I have a soft spot for vendor members. My first job in membership was with associate member programs, plus they’re my clients now. How to Build a Member Journey that Strengthens Retention.

Arlington 34

Arlington DC Washington LMS 34

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MARCH 6, 2020

The weekly list of free educational events and resources for the association community… At the Association Component Exchange (CEX) in 2018, I participated in a chapter member journey mapping exercise—that’s a lot of nouns, I know. Time is our most valuable asset so it’s no surprise members are reluctant to spare time for volunteering.

DC 48

DC California Washington Raleigh 48

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SEPTEMBER 21, 2018

What if your association didn’t have members? When you implement new technology, like an AMS or LMS, you don’t usually meet the brainiacs behind the scenes who created the software and map out the future of that software. Location: online and New York, NY. The Power of Community: Why Social Media Isn’t Enough.

North Carolina 34

North Carolina DC Washington New York 34

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APRIL 13, 2018

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Does your email marketing program deliver the way you want it to? Host: Marketing General Inc.

DC 30

DC Washington Revenue Chicago 30