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Association Brain Food: 1.5.24

Reid All About it

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 277
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Association Brain Food: 12.1.23

Reid All About it

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.

Arlington 266
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CXPA Elevates the Customer Experience with Community

Higher Logic

It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide. This incredible growth brought with it new questions for how to elevate the member experience and offer a more cohesive space for learning and expanding the field. Added over 1,200 new members in the last six months.

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Association Brain Food Weekly: 3.5.21

Reid All About it

This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Director of Client and Market Success, ?rasa.io. More info/register. Host: Community By Association. Presenter: Ashleigh Brookshaw, M.A., 1 CAE credit.

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Association Brain Food Weekly: 6.5.20

Reid All About it

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. How to Develop a Successful New Member Onboarding Campaign through Marketing Automation. What the deuce? I knew you would appreciate it.”

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Association Brain Food Weekly: 2.25.22

Reid All About it

WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Compliance training.

Revenue 40
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Association Brain Food Weekly: 11.1.19

Reid All About it

Do you wish your members would spend more time on professional development? WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent. More info/register. Host: Smart Meetings.