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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Results.

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Chew on This: Texas Beef Council Aims for Millennials

Associations Now

With the beef industry struggling to break through to a younger audience, marketing groups in the space are working extra hard to make the pitch—even in Texas, home of the cattle ranch. But the secret to making red meat appetizing to them may involve throwing out the old marketing rule book.

Texas 40

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Why you should pony up the cash for your social media strategy

Association Success

Still, that’s exactly the thought behind social media marketing, when you can pony up some cash to go about getting more followers on Facebook, Twitter, Instagram and other social sites. . But for TXOGA, which brought on MKG Marketing to help nail down and follow through on a strategy, having that kind of support is crucial to its mission. .

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How Events Are Leveraging Creativity As They Go Virtual

Associations Now

The Toy Association, which puts on two Toy Fair marketplaces annually, has taken those events virtual by putting on a series of digital “seven-day market weeks” that will help toymakers show off their wares through a number of virtual events. Among them: Building a virtual expo hall. The first virtual event will take place starting July 13.

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Chapters Impacting the 2020 Census

Mariner Management

The Alabama, Illinois and Texas Chapters of American Academy of Pediatrics are among those taking action. Texas Chapter is working to promote the census through the Texas Educators in Advocacy and Community Health (TEACH) Network, a collaborative of pediatric residency programs. Many are talking about. In 2010, the U.S.

Alabama 62
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Attending ASAE Next Week? Don't Miss Our Social Media Contest!

YourMembership Blog

Catch us at ASAE 2012 at Booth 439 – August 11-14 in Dallas, Texas. Smith is the Director, Inbound Marketing at Like us on Facebook and/or follow us on Twitter (doing both means 2 entries.). Post on our wall or tweet #asae2012 to @yourmembership. Five gift cards are up for grabs!

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Staffing challenges: Communities cope with lifeguard shortages


Crystal Gill, director of new business and marketing at Staying-A-Float Lifeguarding in Little Elm, Texas, which also provides aquatics services and lifeguard management to associations, says people were unable to get certified or re-certified as lifeguards, leading to a lack of qualified candidates.

Texas 111