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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Results.

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Chew on This: Texas Beef Council Aims for Millennials

Associations Now

With the beef industry struggling to break through to a younger audience, marketing groups in the space are working extra hard to make the pitch—even in Texas, home of the cattle ranch. But the secret to making red meat appetizing to them may involve throwing out the old marketing rule book.

Texas 40

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How Events Are Leveraging Creativity As They Go Virtual

Associations Now

The Toy Association, which puts on two Toy Fair marketplaces annually, has taken those events virtual by putting on a series of digital “seven-day market weeks” that will help toymakers show off their wares through a number of virtual events. Among them: Building a virtual expo hall. The first virtual event will take place starting July 13.

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Why you should pony up the cash for your social media strategy

Association Success

Still, that’s exactly the thought behind social media marketing, when you can pony up some cash to go about getting more followers on Facebook, Twitter, Instagram and other social sites. . But for TXOGA, which brought on MKG Marketing to help nail down and follow through on a strategy, having that kind of support is crucial to its mission. .

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GrowthZone | ChamberMaster Customers Recognized at 2023 ACCE Annual Convention


Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce play a critical role in driving success for their communities,” said ACCE President & CEO Sheree Anne Kelly.

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Chapters Impacting the 2020 Census

Mariner Management

The Alabama, Illinois and Texas Chapters of American Academy of Pediatrics are among those taking action. Texas Chapter is working to promote the census through the Texas Educators in Advocacy and Community Health (TEACH) Network, a collaborative of pediatric residency programs. Many are talking about. In 2010, the U.S.

Alabama 62
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Report: Meeting Planners Anticipate Attendance Increase

Associations Now

In big, diverse states like California, Texas, and and Florida, the local politics can be very different from state politics, and CVBs are looking to communicate and explain that to meeting planners.”

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