Marketing Michigan Price Strategy 
.orgSource
MARCH 4, 2024
Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.
Associations Now
NOVEMBER 20, 2019
After years of a tight job market, with record unemployment, a new report indicates subtle shifts are occurring. While the market looks good for most sectors, nonprofits plan to hire fewer people, and a certain skill set is highly sought. Even still, a robust job market means more turnover and more time spent training new employees.
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Reid All About it
JANUARY 15, 2021
The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Kim Moutsos, Content Marketing Institute ). Lisa Block, Velvet Chainsaw Consulting ).
Associations Now
MAY 11, 2016
If your association is seeing growth in nontraditional members—whether they’re freelancers, “paraprofessionals,” or something else—consider these ideas for evolving your membership strategy. AADE views the paraprofessional segment as an expansion of its market but also a possible future shift in its core member makeup.
SCD Group
SEPTEMBER 20, 2012
Small Business Association Of Michigan (SBAM) decided to make a change. Despite Michigan’s businesses mired in a long recession, SBAM was not satisfied with the status quo. SBAM is a broad-based “chamber-like” organization advocating for Michigan small business. It is an ongoing effort.
Reid All About it
MAY 20, 2022
I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Your future marketing growth starts with events.
Associations Now
JANUARY 25, 2016
In the wake of revelations that the company installed “defeat devices” to cheat on emissions tests, the company announced a massive recall, saw its stock-market value plunge, had its CEO resign, and suffered a global loss in reputation. And so on —you get the idea.
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