Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

Associations Now

FEBRUARY 27, 2019

Legacy events need the support of new generations, but capturing their attention is challenging when traditional marketing methods and event agendas are no longer effective. The best way to reach millennials is to create the foundation for a great event before the event happens,” he says. “The Nonprofit Marketing Guide explains.

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

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Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

Strategy 272

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Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Event trends. More info/register (Consultant Members Community).

Revenue 256

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Blue Sky eLearn

NOVEMBER 7, 2018

For years we’ve been talking about Millennials. How to market to them. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. How does Generation Z differ from Millennials? While Millennials were pioneers, Generation Z was born into the Digital Age.

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Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). . Yeah, it sucks. Just the facts. “ More info/register.

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Blue Sky eLearn

NOVEMBER 7, 2018

For years we’ve been talking about Millennials. How to market to them. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. How does Generation Z differ from Millennials? While Millennials were pioneers, Generation Z was born into the Digital Age.

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YourMembership

DECEMBER 23, 2015

Here are the five essential takeaways you should know: Shifting requires accommodating the millennials entering the workforce. Without question, associations are interested in connecting with millennials as both members and leaders. Millennial needs and wants are different than those of generations past.

millennials 150

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Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Sometimes we agree that marketers know us well; other times, we slightly disagree and wish we could give the author(s) a hint.

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Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

San Jose 369

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Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Fri 8/21 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Career pathways.

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Higher Logic

JULY 13, 2017

The problem is that many other organizations have similar offers and value propositions. Active job boards are a great way to attract millennials as well. All that makes job boards an excellent benefit for acquiring new millennial members. Getting people to join your association is like making a sale.

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Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. How Millennials and Baby Boomers Can Work Together.

millennials 150

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Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

Maryland 150

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Achurch

MARCH 3, 2021

Meanwhile, their managers worry about the impact of remote work on their team’s camaraderie and relationships with colleagues across the organization. 95% of Gen Z and 93% of millennial employees report difficulty working from home because of the pandemic. A game night or team-building event isn’t always the solution.

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Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Usability testing. Host: Remo.

Revenue 195

Revenue Video Strategy Industry 195

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? It’s been a good shift.

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Mon 5/17 at 1 p.m.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

SEPTEMBER 22, 2023

Wes Trochlil at Effective Database Management describes the benefit of belonging to an AMS users group : you can “tap tens if not hundreds of other organizations that are using the same or similar software.” Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership.

LMS 266

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EventMobi: Association Events

SEPTEMBER 13, 2023

What do you hope your members feel when they think about your organization? One of the keys to saving money as an organization is putting effort into member retention. Membership experience ultimately defines the value of your organization. So how do you improve your member experience? Member engagement. Streamlined.

Member Experience 130

Member Experience Tips How To Software 130

SCD Group

OCTOBER 14, 2014

HubSpot recently surveyed nearly 3,600 marketing and sales professionals for our annual State of Inbound report (available at link; email required), and asked several questions related to content creation and impact. Three Tips for Producing Online Video from a Popular Youtube Host By Katie Bascuas via AssociationsNow Launching a new video?

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Video Content millennials Minnesota 40

EventMobi: Association Events

JUNE 26, 2023

Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. What is Member Engagement? The solution? Foster a sense of community.

Member Engagement 130

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Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Puerto Rico Montana Revenue Conference 370

SCD Group

MARCH 8, 2016

Most are dealing with the transition from Boomers to Millennials. Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. Think Millennials Are Tough?

Marketing 40

Marketing millennials Social Media Content 40

Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. The millennial piped in “who reads blogs anymore?”. Where the millennial may have been right, however, is on the who reads point.

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Socious

JANUARY 4, 2017

Use this information to select the right software for your organization, not something that has too much or too little functionality. Article #3) Why Building Community Online is Important When Attracting and Engaging Millennials. Because millennials are the first true digital natives. These three ideas for live video will help.

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millennials Member Engagement Video Software 100

Achurch

AUGUST 23, 2022

Meanwhile, their managers worry about the impact of a digital transformation on their team’s camaraderie and relationships with colleagues across the organization. In fact, 95 percent of Gen Z and 93 percent of millennial employees report difficulty with remote work because of the pandemic. Watercooler Channel. Virtual Social Events.

Strategy 83

Strategy Team Video Tools 83

SCD Group

AUGUST 12, 2013

Is it Content Marketing or Clever Advertising? By Joe Pulizzi via Content Marketing Institute CMI’s Chief Strategist Robert Rose calls these so-called examples “clever advertising.” In short, many still view content marketing as the Old Spice-style viral campaigns that are fueled by traditional media. Who’s right?

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Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. As the population ages, new consumer opportunities and markets emerge. Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers —and members. Marketing Land ). How to Produce DIY Explainer Videos.

DC 170

DC Video Washington Strategy 170

Reid All About it

OCTOBER 12, 2018

In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator. Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers.

DC 170

DC Las Vegas Washington Review 170

Associations Now

JULY 8, 2016

Ahead of the CMA Awards, the Country Music Association’s voters and nominee solicitors will get an organized resource designed to discourage a flood of solicitations. Organizing the large wave of pleas voters receive through a new initiative called the Nominee Showcase, Billboard reports. CMA’s solution? Tweet of the Day.

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Association Adviser

JUNE 15, 2018

One report states that Millennials have a 12-second attention span when browsing online and Generation Z has an 8-second attention span. However, stories aren’t just told in writing but in pictures, podcasts, animated movies, and videos. I saw your video/article/profile. Notices or articles don’t have to be long.

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Communications Video Survey millennials 82

Associations Now

FEBRUARY 26, 2019

But if you surveyed your members tomorrow, I would be willing to bet they’d say that relationship strength, community, and face-to-face connections are primary reasons why they feel a sense of belonging to your organization. Curated video testimonials. Check out this Membership Hack on the same subject.). Podcasting with members.

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San Francisco Social Media Video Tools 90

Reid All About it

FEBRUARY 5, 2016

The Pennsylvania Bar Institute’s marketing manager will share tactics to improve your learning catalog and member experience, while also driving membership and revenue numbers in the right direction. Blab is a live-streaming video platform that’s really taken off in the last several months. Register here. (1 1 CAE credit). Online chat.

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. If your organization has a webinar scheduled in the near future, please send me the link. Using Marketing Automation to Grow Event Registration. – 3 Ways to Personalize your Marketing Campaigns.

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