Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

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Associations Now

FEBRUARY 27, 2019

Legacy events need the support of new generations, but capturing their attention is challenging when traditional marketing methods and event agendas are no longer effective. The best way to reach millennials is to create the foundation for a great event before the event happens,” he says. “The Nonprofit Marketing Guide explains.

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Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

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Content Marketing Social Media Video 93

KiKi L'Italien's Acronym Soup

MARCH 24, 2015

I''ve been reading an excellent book by Jamie Notter and Maddie Grant, When Millennials Take Over , that identifies four capacities for the future of business: Digital, Clear, Fluid, and Fast. The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book. How is it not?

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Organization millennials Social Media Technology 100

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

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Education New Hampshire Tips Technology 256

Association Adviser

JULY 7, 2016

Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Don’t make the mistake of lumping all millennials together or thinking they’re not joiners. .

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Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. They can scroll through and digest content in seconds.

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Reid All About it

DECEMBER 15, 2023

Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. He saw the idea in action at the Social Media Market World conference. Organizer: Cecilia Sepp, founder, Rogue Tulips Consulting Fri 12/15 at 3 p.m. Online communities.

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Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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Higher Logic

AUGUST 17, 2016

These types of workplace perks are everywhere these days, but they may actually be harming your organization. These perks are meant to reflect a culture that helps employers recruit and retain top-rate talent to their organizations. This has the potential to create resentment amongst organization members.

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Associations Now

MARCH 20, 2017

Through a social media-based video contest targeted at millennials, the Institute of Management Accountants (IMA) introduced thousands of individuals to the organization and its credential—and picked up some tips for engaging students and young professionals. When the submission deadline passed, IMA had received 33 submissions.

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WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Blue Sky eLearn

NOVEMBER 26, 2018

Millennial Characteristics. Unlike previous generations, millennials do not care as much about status. Rather, millennials care more about recognition. Status takes time and effort while recognition can be instant – and we all know millennials love instant gratification. What does this mean?

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Blue Sky eLearn

NOVEMBER 26, 2018

Millennial Characteristics. Unlike previous generations, millennials do not care as much about status. Rather, millennials care more about recognition. Status takes time and effort while recognition can be instant – and we all know millennials love instant gratification. What does this mean?

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millennials Tips Social Media Strategy 169

Associations Now

MARCH 11, 2020

With B2B purchase researchers skewing younger, many organizations are relying more on online reviews to help figure out what to acquire, a new Clutch study states. By and large, organizations have increased their resources in making B2B purchase decisions. However, the decision maker is in most cases over the age of 35.

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Higher Logic

JANUARY 31, 2019

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”.

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Nimble AMS

MAY 13, 2022

Soon Gen Z and Millennials will dominate most of the job force, impacting the future of work as we know it. When young professionals join your organization and meet their professional or personal goals, it maximizes member engagement, accelerating your own association goals.

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Associations Now

JUNE 14, 2017

How to use the latest Facebook and Instagram features to reach and engage with millennials online. Keeping up with the latest product developments and figuring out how best to deploy them can be tricky—especially when you have to figure in how a diverse audience of millennials uses these platforms.

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

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DC Washington Member Engagement Innovation 261

Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Sometimes we agree that marketers know us well; other times, we slightly disagree and wish we could give the author(s) a hint.

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Associations Now

JUNE 7, 2017

Being a little more flexible with your business travel policy may keep your millennial employees happy. It’s no secret that employers are going to have to be adjustable to keep up with the needs and preferences of millennials. Introducing AI to your marketing strategy can be tricky.

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Associations Now

DECEMBER 11, 2019

No matter the industry, it’s important for organizations to be diverse. How do you promote diversity within your organization? First, gather data to find out why your organization is not reaching diverse candidates. From there, your organization can create a plan of action that is backed up by data. Other Links of Note.

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Achieve

NOVEMBER 15, 2016

Millennial Impact Project. in 2009 to understand how and why millennials do what they do with causes, there was one question advisors, practitioners and it seemed like everyone wanted to know –. what issues do millennials care about? One study finds millennials care about environment, education and health.

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Associations Now

JULY 14, 2017

The city’s convention and visitors bureau created the committee a few months ago as a way to give its millennial managers more responsibility. The committee, composed of four young professionals, is tasked with looking at the CVB’s marketing efforts as if it were 2022 and planning for the five years ahead. Let us know in the comments.

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Marketing millennials Committee Team 100

Blue Sky eLearn

NOVEMBER 7, 2018

For years we’ve been talking about Millennials. How to market to them. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. How does Generation Z differ from Millennials? While Millennials were pioneers, Generation Z was born into the Digital Age.

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Higher Logic

NOVEMBER 13, 2018

Jackie’s key takeaway: “Live your values as an organization. Jackie’s key takeaway: "I hope you'll be bold in what you do with your organizations, be brave in connecting with your customers, and create experiences that they'll want to talk about.". Millennial employees, do you wonder why your Gen X employer feels distant?

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CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

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Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” – ASAE Tech Tuesdays: Technology Strategy Join us as we consider these three questions: What is IT’s role/accountability in developing an enterprise-wide technology strategy for their organization? Yeah, it sucks. Just the facts. “

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Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Fri 8/21 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Career pathways.

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Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. As one research respondent shared, “Paid digital advertising is no longer optional.”

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Associations Now

MAY 20, 2014

Starting Early Although millennials remain something of a challenge for the meat industry, it is not a new challenge; agricultural marketers have been working on it since members of generation Y were in grade school. “There are over 80 million folks that are considered millennials. Could it work?

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Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Event trends. More info/register (Consultant Members Community).

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Revenue Strategy Member Engagement United States 256

Eric Lanke

SEPTEMBER 19, 2011

Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Its horrific, McAfee says, and he goes on to detail out how Millennials should be acting in this dismal economy. Millennials are the new kids on the block when it comes to the workplace.

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millennials Innovation Proposal Leadership 100

Velvet Chainsaw

FEBRUARY 5, 2018

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. She was tired of marketing being driven by age and generations.

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Marketing Handbook millennials Social Media 72

Achieve

FEBRUARY 24, 2015

What do Millennials want from a museum experience? Museum development officers and marketing professionals are all wondering if members of the Millennial generation (born after 1979) will support museums like our parents did. Similarly, The Millennial Impact Project. We Millennials are a social bunch and like to be heard.

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Higher Logic

OCTOBER 9, 2015

Customers’ and members’ voices are louder, easier to find and responsible for making organizations a lot more human. Customers and members have always been talking, but organizations haven’t always made a point to listen. The customer or member’s role in an organization is rapidly expanding. People like talking to each other.

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