Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. They can scroll through and digest content in seconds.

Strategy 78

Strategy Marketing Video Social Media 78

Associations Now

NOVEMBER 1, 2019

A new report from PayScale found that most employees wanted either a strong focus on certifications or to be trained on skills related to leadership and management. In a job market where competition is aggressive and a new position is always around the corner, employees want a skills upgrade. The post Wanna Boost Employee Retention?

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Certificate Leadership millennials Report 64

Blue Sky eLearn

JULY 31, 2018

To Millennial Leaders. Millennials make up the largest majority in the U.S. labor force and those on the upper end of this generational spectrum are beginning to take on leadership roles within their respective organizations. Millennials make up the largest majority in the U.S. And Your Association.

millennials 174

millennials Certificate Education Technology 174

WBT Systems

FEBRUARY 28, 2017

Most certification academic standards have limited value – without the ability to apply learning. Connectivity is replacing knowledge – association education must facilitate feedback, understanding and application to provide true value. Lifelong Learning is Becoming an Economic Imperative.

Education 150

Education Mooc Certificate LMS 150

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Fri 8/21 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Career pathways. to 3:30 p.m.

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millennials Montana Class Education 307

Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

millennials 60

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Higher Logic

JULY 13, 2017

The problem is that many other organizations have similar offers and value propositions. Active job boards are a great way to attract millennials as well. All that makes job boards an excellent benefit for acquiring new millennial members. Flexible Online Learning and Certifications.

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Directory Tips millennials Certificate 249

WBT Systems

OCTOBER 18, 2016

There has been much discussion lately about the value of digital badges for both association education and certification programs. Due to this, there has been growing interest in digital badging among associations, especially those seeking to engage more millennials in membership. OpenBadges increase visibility for the Association.

Education 150

Education Learning Management System LMS Certificate 150

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Yeah, it sucks. Just the facts. “ CAE credit. More info/register.

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Atlanta millennials Price Technology 195

Spark Consulting

JANUARY 8, 2018

Just about every association I know of is struggling to recruit younger members (aka Millennials). A certification? Fundraising organizations know that if they can establish a relationship and loyalty up front, the dollars will come. What’s required to be considered part of your association’s community? A license?

Minnesota 170

Minnesota Recruiting Recruitment millennials 170

Reid All About it

OCTOBER 7, 2016

Since I’ve been on an education kick lately, here’s an example of curation by a for-profit organization. In deciding to audit a tax-exempt organization, the IRS looks at the gap between the tax reported and paid, and the tax the IRS says is owed. Learn about the digital relationship between content, marketing and eLearning.

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Mooc Certificate DC millennials 205

Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. every Monday.

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San Jose Email Marketing Tools millennials 369

EventMobi: Association Events

JUNE 26, 2023

Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. What is Member Engagement? The solution? Foster a sense of community.

Member Engagement 130

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Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Discover cutting-edge techniques and emerging trends to help you think big and drive impact within your organization. Attend as many or as few sessions as you wish—sessions described below.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

Maryland 150

Maryland millennials Education America 150

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

.orgSource

FEBRUARY 27, 2023

Organizations are realizing that people are the only asset that doesn’t depreciate. Digital markets don’t allow room to languish. When your employees are a resource that receives constant cultivation and development, it’s possible that you will grow some of the best people out of your organization. It generates its own energy.

Team 88

Team millennials Innovation New York 88

Aaron Wolowiec

JANUARY 12, 2016

The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. For many members, certification has greater perceived value and affords a significant career edge that mere membership can’t provide. “For

Certificate 100

Certificate Revenue System millennials 100

Association Success

JUNE 24, 2019

We are seeing an increasing number of freelancers in the United States and more change than ever in the freelance job market, as shown in this Upwork study. Another simple change organizations can make is get beyond email. The decisions can be stored and processes can be put in place that quite frankly benefits the entire organization.

Certificate 112

Certificate United States Tools millennials 112

Reid All About it

SEPTEMBER 22, 2023

Wes Trochlil at Effective Database Management describes the benefit of belonging to an AMS users group : you can “tap tens if not hundreds of other organizations that are using the same or similar software.” Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership.

LMS 266

LMS Revenue Education Strategy 266

MemberClicks

APRIL 28, 2022

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. How can you encourage them to lean into being active in your association or member organization? So, how do association marketers speak to young members and get them to lean in?

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Tips millennials Newsletter Recruiting 98

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. every Monday.

St. Louis 341

St. Louis Technology Strategy Conference 341

Higher Logic

MAY 29, 2020

Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

.orgSource

MARCH 18, 2024

Hopefully, our experiences can inspire organizations that want to evolve, transform, innovate—or whatever paella of words you care to use to describe looking beyond the moment.” This shift may be aligned with the sensibilities of millennials, who are currently the majority of the workforce. It’s an example of changing but not changing.

Examples 88

Examples Revenue millennials Strategy 88

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

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Association Adviser

MARCH 14, 2018

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. with offices also in Alexandria, Va.

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millennials Committee Wisconsin Certificate 132

Associations Now

JULY 24, 2015

A recent report on the city’s real-estate market could offer a good starting point for your search. Also: The ups and downs of certifications at events. You may look at stories like this one and wonder to yourself whether your organization can afford to make a real estate move of its own. A Certification Conversation.

Marketing 40

Marketing Certificate DC Virginia 40

Reid All About it

FEBRUARY 5, 2016

The Pennsylvania Bar Institute’s marketing manager will share tactics to improve your learning catalog and member experience, while also driving membership and revenue numbers in the right direction. – Promoting Online Education & Certification. the chat topic is: How Associations are Attracting Millennial Members.

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Certification/Continuing Education. Were you a student? A recent graduate?

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Association Freak

MAY 21, 2022

The Shifting Association Market. We heard it again and again from our clients at leading membership organizations. Some knew the market was shifting around them. This gave us an understanding of which market forces they were up against and, much more importantly, what they could do about it. Table of Contents.

Revenue 72

Revenue Discount Products Marketing 72

Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Virtual conferences survey. Quick hits.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. every Monday.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

Survey 150

Survey Louisville DC Maryland 150

.orgCommunity

FEBRUARY 6, 2019

One in three Millennials has a side gig, and by 2020, 50 percent of employees will be participating in the freelance economy. The Millennials are queuing up for those spots. Grow Market Share. Yes, some associations have certification programs. A wide variety of courses and certifications are offered. Demographics.

Certificate 60

Certificate Illinois millennials Education 60

Association Adviser

JUNE 27, 2018

MS: Working with association volunteers to figure out the strategic direction for an organization. There’s an effort to say, “Well, Millennials want to be involved in this type of program,” but there’s no real data behind Millennial preferences in associations that differs from other age segments. They want to see value.

Certificate 61

Certificate Class millennials Resources 61

Association Adviser

JULY 23, 2018

More than ever , individuals are seeking resources for continual learning to enrich themselves personally and set themselves apart in the job market. The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy.

Certificate 61

Certificate Education Class millennials 61