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Build a Board for the Digital Future

.orgSource

Pull the board out of the weeds and train their focus on strategy, where it belongs. Our board’s primary role is fiduciary, and they also guide our strategy. After we identify our strategy together. Mark Soticheck, Chief Operating Officer at the North Carolina Association of CPAs , underscored that idea.

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Association Brain Food Weekly: 6.6.16

Reid All About it

. – MGI’s 2016 Membership Marketing Benchmarking Report. Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. Host: Marketing General Incorporated. Presenters: Erik Schonher, Vice President, Marketing General Incorporated.

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Association Brain Food Weekly: 3.27.20

Reid All About it

You’ve probably seen stories about distillers in your area who are now producing hand sanitizer—I know they are in my part of North Carolina. If you’re in my part of North Carolina, your donation to the Food Bank of Central & Eastern North Carolina goes even further this month. More info/register.

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How to Mine Data to Improve Your Marketing Strategies

Association Adviser

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs. Use content marketing to attract your target audience. The state of millennial membership. Millennials need jobs.

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Association Brain Food Weekly: 12.4.20

Reid All About it

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices.

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Association Brain Food Weekly: 5.8.20

Reid All About it

If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Gerd De Bruycker, marketing director at Cisco Systems. Find yours on the Feeding America website. More info/register.