article thumbnail

Preparing Your Association for AI

Association Analytics

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. It can even answer questions they have about issues impacting their industry and the resources your association offers to help them.

San Diego 317
article thumbnail

New Membership Model Sparks Growth

Associations Now

we only had members in 2,000, so there was a lot of market potential,” she said. You need to know your potential market,” Wallenstein said. “We So, more people than just the top school district official have access to our publications, resources, and online education to grow professionally.”

Oregon 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Florist Society’s Solution to Stress: A Little Flower Power

Associations Now

The Society of American Florists is embracing its product’s ties to ‘60s hippie culture in a new chill-out marketing campaign. Flower power is absolutely real and provides a moment of calm we all need in the fast-paced world we live in,” SAF Vice President of Marketing Jennifer Sparks said in a news release.

article thumbnail

Thinking of a Tech-Minded Benefit? Put Utility First

Associations Now

There’s a general concept at play, something called “brand utility,” which plays off the idea that assisting consumers in a noncommercial context is often a better form of marketing than simply trying to sell them something. Bettina Cornwell told Forbes in 2018.

Oregon 59
article thumbnail

Membership Management Software in 2024: Compare 12 Top Picks

MemberClicks

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. Membership Software: FAQs While there are many membership management software options to choose from, the right choice differs from organization to organization.

article thumbnail

Thinking of a Tech-Minded Benefit? Put Utility First

Associations Now

There’s a general concept at play, something called “brand utility,” which plays off the idea that assisting consumers in a noncommercial context is often a better form of marketing than simply trying to sell them something. Bettina Cornwell told Forbes last year.

Oregon 58
article thumbnail

Q&A with The Discovery Educator Network Community: Connecting and Empowering Educators Across the Globe [Case Study]

Higher Logic

Where can educators around the globe find resources, advice, networking, and support when they need it? Initially, we used a blog ( blog.discoveryeducation.com ) as our primary communication tool to share about events and resources with our community members. Members started showing up for the resources, but they stayed for the people.