Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 261

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Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

Social Media 250

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YourMembership

AUGUST 1, 2012

Add-On Products. Technology. Win with Social Media at ACCE2012. Check out the following video for details: Social Media Contest at ACCE . Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. Education + Alumni. Advantages. News + Press.

Social Media 150

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GrowthZone

AUGUST 18, 2021

You would scour newspapers, social media, trade journals, and other sources for hours, looking for people and businesses that should be members of your organization. You would look for ways your product and services solve problems for them. That’s why you need to learn about— and start using—marketing automation.

Marketing 148

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Nimble AMS

JULY 7, 2022

Is it time for your association to invest in new technology? Maybe your current association management software is starting to cost you in complex customizations and product upgrades. Perhaps you’ve lost staff because of broken digital processes and slow technology. Begin research. Survey staff. Ask members.

Technology 110

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YourMembership

SEPTEMBER 18, 2012

Add-On Products. Technology. Put an End to Your Social Media Efforts. September 18th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. September 18th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Give up on social.

Social Media 150

Social Media Software Price Membership Management 150

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. There are technology tools that can make information and data analytics accessible to everyone. Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible.

Video 88

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Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. I’m happy to feature it as long as it’s not too product-centric. and other AI besides LLMs—what other technologies should you be considering, use cases, etc.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. I’m happy to feature it as long as it’s not too product-centric. Gamification at events.

Revenue 256

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YourMembership

MAY 17, 2012

Add-On Products. Technology. 3 Simple Steps to Extinguishing a Social Media Firestorm. May 17th, 2012 | Posted in Social Media and Business Trends. May 17th, 2012 | Posted in Social Media and Business Trends. Don't be aggressive in your approach to social media attacks.

Social Media 150

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GrowthZone

JULY 31, 2017

Frank Kenny explains how to post to social media even when you’re too busy. Are you sometimes so crunched for time that you fail to post to social media when you meant to? But that doesn’t mean your social media content shouldn’t get posted. for 30+ ideas for what to post on your association’s social media.

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Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

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Reid All About it

JUNE 30, 2023

I’m happy to feature it as long as it’s not too product-centric. Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. More info/register.

Chicago 205

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ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You can use a PDF splitter to separate a document into different files.

Marketing 52

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YourMembership

AUGUST 6, 2012

Add-On Products. Technology. Don’t Miss Our Social Media Contest! August 6th, 2012 | Posted in Social Media and Business Trends , YourMembership.com News. August 6th, 2012 | Posted in Social Media and Business Trends , YourMembership.com News. Social Media and Business Trends.

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MultiBriefs

MAY 9, 2024

Discover where your marketing matters With the digital transition all but complete, the days of traditional print for newsletters and marketing material are coming to a close. Being able to cut through the spam on social media to deliver a genuine message from your association takes a focused approach or a dedicated team.

52

52

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. Personalization Marketing automation allows associations to personalize their communication with members based on their interests, behavior, and preferences.

Marketing 78

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YourMembership

MARCH 27, 2012

Add-On Products. Technology. What If Don Draper Ran Social Media for Your Association? March 27th, 2012 | Posted in Social Media and Business Trends. March 27th, 2012 | Posted in Social Media and Business Trends. That’s how social media feels a lot of the time. Advantages.

Social Media 150

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YourMembership

JANUARY 5, 2012

Add-On Products. Technology. New Year, New Technology? January 5th, 2012 | Posted in Social Media and Business Trends. It’s an excellent time to reevaluate the technology you’re using. The goal behind technology, as I’ve written in past posts, is to simplify your daily tasks.

Technology 150

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Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Armentrout CAE, DelCor Technology Solutions, HighRoad Solutions, PerByte, and Qiqo—have put together a “powerhouse panel” and “expert-led sessions.”

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YourMembership

FEBRUARY 14, 2012

Add-On Products. Technology. Advice for Implementing Social Media from Star Wars. February 14th, 2012 | Posted in Social Media and Business Trends. February 14th, 2012 | Posted in Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com.

Social Media 150

Social Media Software Price Membership Management 150

Reid All About it

JULY 7, 2023

You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JANUARY 12, 2024

Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. Your sleep and work quality/productivity depend on the right answer. I’m happy to feature it as long as it’s not too product-centric. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. AI literacy.

Newsletter 266

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Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not too product centric. Fri 6/25 at 11:30 a.m.* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race? Host: Brandt Krueger, founder Event Technology Consulting. Ed Salvato, LGBTQ marketing specialist.

LMS 361

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Associations Now

JUNE 13, 2019

Whether it involves expanding your scale or workshopping your messaging, a well-considered approach to launching a new tech product can really pay off. Launching a new digital product or service for your members soon? A few ideas from the worlds of marketing and technology: Think big. Here are a few ideas to get going.

Products 90

Products Strategy Press Release Social Media 90

NXUnite

APRIL 2, 2024

Go further than that by featuring matching gifts on your Ways to Give page, a dedicated matching gifts page, fundraising appeals, and social media. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. That means it can introduce its brand to new markets and demographics.

Resources 130

Resources Examples Products Guidelines 130

Reid All About it

MAY 19, 2023

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Politicians want to beat up on social media platforms because people are saps, but what are the downstream effects? More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

Nimble AMS

NOVEMBER 21, 2022

Creating a specific hashtag will set your organization’s fundraising campaign apart from other associations, and it can also help your staff keep track of your campaign on social media. Post on social media. Use tangible marketing materials. Utilize your online community.

Social Media 129

Social Media United States Tips Member Engagement 129

Higher Logic

MAY 20, 2020

Showcase Benefits of Technology. Check out the Ultimate Guide to Marketing Automation, available below. To make the webinar interactive, you can ask members to fill out polls, hold an Ask-Me-Anything (AMA) in your online community , and share social media handles to connect online and build relationships. Let’s dive in.

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YourMembership

JANUARY 31, 2012

Add-On Products. Technology. Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). Smith is the Director, Inbound Marketing at YourMembership.com. News + Press.

Content 150

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Reid All About it

DECEMBER 3, 2021

Since many associations already outsource operational IT functions, as long as someone owns the strategic and holistic technology perspective, what he’s proposing makes sense to some degree, although you’d have to tweak his idea for smaller organizations. 70 content ideas for social media posts. Chief Digital Officer.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

MAY 21, 2021

I’ll be happy to feature it as long as it’s not too product centric. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. 5 Secrets of Email Marketing Geniuses. Fri 5/21 at 12 p.m.

San Jose 369

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YourMembership

FEBRUARY 20, 2015

When it comes to technology, understanding and investing in the right areas is critical to an organization’s health and future success. We are excited about the changes we will bring to market this year, touching all of our future product enhancements. There is no question that change is inevitable.

Software 150

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Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184

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Higher Logic

FEBRUARY 21, 2020

Your customers likely interact with you almost entirely online (as they do things like submit support tickets, tag your business profiles on social media, or visit your website), making evaluating your customers’ digital experience a key step on the road to improving it. Can customers easily give you product feedback?

eBook 286

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Reid All About it

JUNE 18, 2021

I’ll be happy to feature it as long as it’s not too product centric. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. More info/register. Fri 6/18 at 12 p.m. Host: ASAE.

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