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Association Brain Food: 4.12.24

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SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 257
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Association Brain Food: 10.20.23

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The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 274
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Association Brain Food: 12.1.23

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Member recruitment. To attract young members , you must recruit in ways that make sense to them. Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback.

Arlington 268
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Association Brain Food Weekly: 12.3.21

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70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. Some experienced mental health struggles or lost their edge in social interaction skills. Is your association leveraging a mobile app to reach members where they are?

Revenue 195
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Association Brain Food Weekly: 7.23.21

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Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195
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Association Brain Food Weekly: 8.20.21

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Recruiting and retaining volunteers is a mighty challenge when members have no time to spare. As part of the Black in Events Exhale campaign, the team at BIEN and twine have teamed up to power a networking lunch where we will share stories, tips, and resources to support our community. Future Proof: Extend Event Impact Year-round.

Revenue 195
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How to Convince Employers to Pay for Professional Development

WBT Systems

When you’re a lifelong learner, it’s frustrating to see people in positions of power who don’t understand the value of professional development. The employers who are afraid people will leave after they’ve invested in their professional development are aware of the power of education—they just don’t know how to use that power for good.

How To 229