Association Navigator

AUGUST 19, 2013

I’ve been thinking about what Jeff Bezos’ purchase of The Washington Post means for trade associations? We heard the news a couple of weeks ago that Jeff Bezos, founder and chief executive of Amazon is buying The Washington Post and there have been many articles about what this means for the newspaper business.

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Washington Virginia New York Innovation 100

Association Adviser

MAY 20, 2014

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Location: Washington DC. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want. Advertising. 1 CAE credit.

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NOVEMBER 29, 2019

. – AWTC End-of-Year Reception (Washington DC). Location: Washington DC. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Twenge says teens are in the midst of a mental health crisis because of phones and social media.

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NOVEMBER 16, 2018

Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Marketing Charts ). Location: Washington DC. Location: Washington DC and online. Agility PR ).

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MAY 24, 2019

Associations put a lot of effort into educating their members and market, but meanwhile, no one in the association is focused on educating their own staff. B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford. Location: Washington DC. Thu 5/30 at 12 p.m. 1 CAE credit.

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MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Solving with ACE: A Design Thinking Experience (Washington DC and virtual). Location: Washington DC and virtual. How to Validate Your Market for Educational Products. Location: Washington DC.

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OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? But you have to admit when you do. More info/register.

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Associations Now

JANUARY 8, 2020

In a time when the industry as a whole is struggling, newspapers have been getting creative with their marketing approaches. But rather than flailing, the industry has taken to coming up with clever marketing approaches. In comments to Digiday , the paper’s vice president of global marketing, Paul Plumeri Jr.,

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FEBRUARY 22, 2019

Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts.

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SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Tue 9/19 at 9 a.m.* – Fiduciary Training for Associations/Nonprofits: The How To’s of Investment Oversight (Washington DC). – Advocacy in a Social Media World. Location: Washington DC.

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JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. – Launching an Association Podcast Program (Washington DC Idea Swap). Host: ASAE Greater Washington / National Capital Community. Presenters: Kimberly Scott, MBA, CMP, HMCC, senior regional marketing manager, Illumina, Inc.

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JANUARY 27, 2017

It’s a social media cheat sheet updated with info on image sizing, new features, tools, sharing tips and more. Corralling the Chaos: A Case Study in Harnessing the Power of a Social Media Storm. When faced with a fast-moving social media response, how do you influence the tone and direction in a positive way?

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JANUARY 27, 2017

It’s a social media cheat sheet updated with info on image sizing, new features, tools, sharing tips and more. Corralling the Chaos: A Case Study in Harnessing the Power of a Social Media Storm. When faced with a fast-moving social media response, how do you influence the tone and direction in a positive way?

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Thanks For Playing

OCTOBER 30, 2012

Are your social media efforts mismatched? Washington Street) for the November Alexandria Brown Bag on Thursday, November 15, at 11:30 am. This will be an interactive session with a computer and Internet access available for pieces like your website, landing pages, or social media outposts. Is your magazine frumpy?

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Reid All About it

FEBRUARY 24, 2017

Social Media Quick Wins + Live Stream #Assnchat (Columbia MD Idea Swap). Looking for ways to improve your event social media efforts? Hear ideas for fine-tuning your association’s social media presence with no-cost or low-cost solutions. ASAE Technology Section Roundtable: The Business of IT (Washington DC).

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FEBRUARY 24, 2017

Social Media Quick Wins + Live Stream #Assnchat (Columbia MD Idea Swap). Looking for ways to improve your event social media efforts? Hear ideas for fine-tuning your association’s social media presence with no-cost or low-cost solutions. ASAE Technology Section Roundtable: The Business of IT (Washington DC).

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DC Washington Raleigh Social Media 154

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FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Hear about current trends in the social media landscape that nonprofits need to understand.

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OCTOBER 20, 2017

Social Media Engagement Strategies (Association Coffee Talk – Reston VA). Social media can be a powerful tool for driving traffic to your website—and for increasing engagement among your members and constituents. Does your organization have a social media strategy? Chapter Roundtable in Washington DC.

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Associations Now

MAY 6, 2014

Also: A social strategy can help take the pressure off when your site goes down. It’s easy to screw up on social media— just ask the NYPD. More on Martin O’Malley’s failed Reddit appearance in today’s Social Media Roundup: When Reddit Strikes Back. Martin O'Malley did a Reddit AMA.

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DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! 70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. Presenter: Michelle Schweitz, Marketing Director, Community Brands. Quick hits.

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Revenue Technology Innovation Social Media 195

Spark Consulting

APRIL 19, 2013

And the Washington Post had a piece this week about a Fab Lab in my neighborhood. Susan Etlinger of Altimeter Group presented a great keynote on the concept of measuring social media results. My favorite thing she said is that there are MANY ROIs of social media. I smell a trend!

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Spark Consulting

MAY 2, 2019

It’s official – my NPR-listening, print Washington Post -subscribing self is a big weirdo.). Where do people prefer to get their news? 41% – TV. 37% – online. 13% – newspaper. 8% – radio. (It’s

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Associations Now

NOVEMBER 24, 2014

A brand-first approach doesn’t work so well on social media. Also: how performing arts organizations are expanding their reach through content marketing. If you’re looking for a little more personality in your social marketing, the first thing that might have to go is your brand voice.

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Mizz Information

NOVEMBER 5, 2014

Maybe it’s run-of-the-mill social media fatigue. Is this what social media has become? I can’t help but think of Jamie Notter’s post from a few months ago-- I Miss Social Media. Was social media really better before Twitter turned into an abyss of promoted posts and brands poised to jump on every hashtag?

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Hear case studies from nonprofits of all shapes and sizes who are working out through innovation, trial and error, how to thank, engage and capture new supporters through this new and growing area of social media fundraising.

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SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Seth Godin ) The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

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Beekeeper Group

SEPTEMBER 8, 2014

But as social media continues to evolve, so do the tools we use to participate and the audiences that we try to reach. This can be even more challenging for advocacy professionals where social media is often just one of a long list of responsibilities. You’d think we’d have the hang of it by 2014, right?

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

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DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Location: Washington DC. Member app.

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Aaron Wolowiec

MARCH 9, 2015

It’s our job to help you sort through the clutter of public confusion, misinformation and media madness. Last month, the Center for Public Integrity released a report on the PR spending of Washington, D.C.-based billion – 37 percent of the total amount spent on contracts – on PR and marketing. based trade associations.

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America Social Media Directory Washington 100

Associations Now

AUGUST 30, 2013

Also: the logistics of the March on Washington, coordinated entirely without computers, cellphones, or months of lead time. More details in today’s Social Media Roundup: Networking > Education? “The March on Washington … did not take place in a vacuum. What are you sharing today on social?

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Social Media Washington Education Report 40

Higher Logic

MARCH 24, 2020

Therefore, it not only enhances social inclusion, active citizenship, and personal development , but also self-sustainability, as well as competitiveness and employability. ”. From marketing automation to customer experience to all things community, happy learning with Higher Logic! Higher Logic Videos & Social Media.

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Spark Consulting

AUGUST 28, 2013

First of all, it’s the 50th anniversary of the March on Washington for Jobs and Justice. Should the role of Chief Marketing Officer be eliminated ? What should you look for in a social media manager ? ’s historic speech: Take the time to listen to the whole thing. Curious about design thinking? ” BAM.

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Location: Washington DC. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. AI and event planning. 1 CAE credit.

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Tools Education Newsletter Chicago 195

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DECEMBER 8, 2017

KnowBe4 says: if your IT and Marketing departments are not freaking out about GDPR compliance , you are not paying attention. Those insights feed into marketing automation systems to make them more effective at delivering messages that provide value to members.”. . Partnership Professionals Network Lunch (Washington DC).

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