Blue Sky eLearn

SEPTEMBER 10, 2021

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. Optimize Your Content.

Email Marketing 283

Email Marketing Marketing Content Software 283

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Tools Examples Content 169

Nimble AMS

JULY 18, 2023

9 technology trends to personalize the member experience Here are the top technology trends to help your association create a personalized member experience: 1. Learn more about personalizing the member experience with Nimble AMS Discover more tips to personalize your member experience! AI-driven, real-time personalization.

Member Experience 130

Member Experience Technology Social Media Software 130

NXUnite

OCTOBER 6, 2023

Whether you’re raising money for a school team , your nonprofit’s general fund, a new outreach initiative, or other funding need, these tips for a sports-themed fundraising event will engage your community and get folks competing for a good cause. Relevance to your cause. Create sponsorship levels and packages. Reach out to past supporters.

Tips 130

Tips Revenue Cost Software 130

Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . Modern technology streamlines work processes, allowing employees to take on new projects and grow their skill sets. . Modern technology streamlines work processes, allowing employees to take on new projects and grow their skill sets. .

Recruiting 140

Recruiting Recruitment Technology Innovation 140

Higher Logic

FEBRUARY 4, 2020

Here’s what we know : Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value. 10 Association Communications Stats + Membership Tips.

Communications 287

Communications Tips Content Tools 287

Achieve

JANUARY 18, 2024

With the rise of AI technology, nonprofits everywhere are looking for ways to streamline their existing processes. Marketing strategy is one area that AI tools can help with, from assessing giving patterns to creating multichannel messaging strategies. Personalize marketing messages. Create audience segments.

Tools 52

Tools Marketing Tips Social Media 52

Higher Logic

JANUARY 4, 2018

Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? Ariel’s Expert Tip: Even when your tech search is driven by a specific need or pain point, Ariel recommends going back to your list of core functionality often.

Technology 288

Technology Newsletter Software Tools 288

Nimble AMS

JUNE 22, 2022

According to the Community Brands 2022 Association Trends Study, members are more likely to be satisfied and invest in their organization if it’s an early adopter of technology—but less than 20% of association professionals feel very technologically prepared for the future. How innovative technology builds member loyalty.

Member Experience 121

Member Experience Tips Software LMS 121

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Janna Marks at Matrix Group shares six tips for introducing new staff to your AMS. I’ve got one more tip: have them join your AMS users group and go to its events.

Education 256

Education New Hampshire Tips Technology 256

Nimble AMS

JULY 7, 2022

Is it time for your association to invest in new technology? Perhaps you’ve lost staff because of broken digital processes and slow technology. You might even notice your member retention numbers are slipping, as individuals choose other associations with better technology to provide a superior member experience. .

Technology 109

Technology How To Software Member Experience 109

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

Nimble AMS

NOVEMBER 13, 2022

When it’s time for your association to purchase new software, you don’t want to cut corners just because you’re eager for new technology. Four tips to help you find the best AMS for your association. Searching for new technology can be a lengthy process for even the most organized association. We look forward to seeing you soon!

Tips 130

Tips Software FAQ Technology 130

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. Content marketing. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts.

Content 266

Content Survey Education Strategy 266

GrowthZone

SEPTEMBER 27, 2020

Frank Kenny provides five easy marketing tips any association can implement. Marketing has changed a lot over the past decade. Before you start worrying about your budget or your time, make sure that your social media marketing is as effective as possible. The most effective form of marketing is word of mouth.

Social Media 78

Social Media Tips Marketing Review 78

Associations Now

SEPTEMBER 25, 2018

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Read on for a few useful tips. But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. Research the market.

Email Marketing 104

Email Marketing Tips Marketing Newsletter 104

Reid All About it

APRIL 19, 2024

Whether you are producing educational events online once a week, once a month, or holding multiple day virtual conferences, you will walk away with tips and ideas to make your job easier and “wow” your audience as well as your presenters. CAE credit. More info/register. More info/register. More info/register. More info/register. to 3:30 p.m.

Newsletter 250

Newsletter Content Social Media Education 250

Blue Sky eLearn

MAY 16, 2019

Here are some tips to get you started: Education Department Overview. Education Services and Technology Vendors. You may have a full marketing department handling everything, you may not. Either way, it’s important for your education department to understand what marketing is doing!

Tips 211

Tips FAQ Education Sample 211

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

MemberClicks

APRIL 24, 2024

We’ll examine association management best practices and provide tips and tricks to take your association to the next level. Tips and Tricks for Managing an Association If you are in search of actionable tips and tricks to elevate the quality of management in your association, here are a few. What Can Technology do For You?

Association Management 52

Association Management Tips Software Social Media 52

Higher Logic

DECEMBER 19, 2019

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. Kunal Johar | Chief Technology Officer, OpenWater. Need inspiration?

Tips 156

Tips Tools System Technology 156

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. Dull new world.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

APRIL 12, 2024

Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc. Member recruitment. Sponsorship.

Revenue 256

Revenue Strategy Price Newsletter 256

Spark Consulting

JULY 16, 2013

I’m headed to Providence to speak at CESSE this week, and one of the sessions I’ll be participating in will be an idea swap where we’ll be sharing marketing materials. Innovations in print technology have really brought the cost down. This probably should have been the first tip, and yes, I am shouting.

Tips 150

Tips Marketing Price Review 150

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. Here are 14 tips to help you get there! Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward. Making your brand stand out.

Member Experience 130

Member Experience Tips How To Software 130

Higher Logic

OCTOBER 12, 2017

We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Online community and marketing tools open up communications with your supporters.

Technology 179

Technology Strategy Software Tools 179

WBT Systems

JUNE 5, 2018

Since the EU approved GDPR on April 14, 2016, association technology firms have had lots of time to prepare for GDPR. In this post, we describe what your technology providers should do to help your association comply with GDPR. It also means: Asking co-workers and technology partners a lot of questions. Consent to collect data.

Technology 160

Technology LMS System Review 160

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Good marketing is the key to making association content feel shiny and new. Here are a few tips for effectively marketing your repurposed association content: Ensure repackaged content is relevant.

Content 71

Content Tips Marketing Certificate 71

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.)

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Morgan Chalfant, Semafor —another independent media outlet) Practical and beautiful tips on how to light the dark months—and give you some relief from the depressing stories in this week’s reading list. Sorry, soapbox topic. More info/register.

Revenue 272

Revenue Austin Tools Education 272

Blue Sky eLearn

AUGUST 21, 2018

Today we’ll share some top tips for a successful implementation as well as why it’s so important to have a dedicated Project Manager leading the project on the vendor side. The post LMS Implementation: Top Tips for Success appeared first on Blue Sky eLearn. Not all LMS platforms and providers are created equal. Membership.

LMS 194

LMS Tips Project Course 194

Achurch

MAY 7, 2021

But regardless of your organization’s complexities, the important thing is to use cloud-based technologies. We have compiled the seven most essential technology categories every organization should have to operate remotely successfully. #1: In addition, many CRMs now include AI-powered marketing workflows and predictive analytics.

Technology 110

Technology Team Project System 110

Achieve

SEPTEMBER 23, 2021

This resource can become a core component of your digital marketing strategy in a way that is both cost-effective and viable. . One important factor in using Google Ad Grants for digital marketing is increasing your online presence. Here are a few tips for how to make your ads more effective: Run 3-5 campaigns.

Tips 72

Tips Marketing Content United States 72

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272