11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

Accelerating Member Engagement

Potomac Core

Accelerating Member Engagement. How does this or any financial news connect to Association member engagement? Is Member Satisfaction A Solution? Interest in the Association’s success, member benefits, products or services won’t get or keep their attention for long.

Millennial Member Engagement: 6 Little Hacks to Try

MembersClicks

A few weeks ago, I had the opportunity to attend Membership2020 , a one-day learning event centered around next-gen recruitment and retention strategies. While the takeaways were boundless (and the insights fascinating), there were a few little hacks (related to Millennial member engagement) that I found particularly interesting. association management member engagement membership management Association Views

Curating conference content to promote member engagement

Aaron Wolowiec

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Nevertheless, these are the tangible deliverables that can and should be used to optimize existing engagement activities. On Thursday, July 26, at 2 p.m.

Member Engagement Solution #3: Recognize Volunteer Contributions

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Member Engagement Associations

Eric Lanke: Innovation Circle on Member Engagement

Eric Lanke

Member Engagement. Innovation Circle on Member Engagement. Im leading one on Member Engagement. My own focus on Member Engagement arises directly from the challenges facing my own association. Labels: Member Engagement. Eric Lanke.

Member Engagement Solution #2: Recruit with a One-to-One Philosophy

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Member Engagement

Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members.

Member Engagement Solution #5: Don't Waste a Volunteer's Time

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Member Engagement Associations

Member Engagement Solution #8: Effective Orientation and Interaction Is Key

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Member Engagement Associations

Member Engagement Solution #4: Manage Volunteer Transitions

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Now, I'm sharing a some of the solutions the group is coming forward with--strategies that have been demonstrated to work in at least one association environment. Work to find new ways to engage them in the organization.

Member Engagement Solution #9: Discourage Non-Performance by Rewarding Performance

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Member Engagement Associations

3 steps to drive student membership growth.

YourMembership Blog

Strategies to expand your association’s younger membership base. Do you have a strategy in place to grow your association’s pipeline of younger members?

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Member Engagement Solution #10: Engagement Is About Much More Than Just Volunteering

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Joining an organization isn't engagement.

Member Engagement Solution #7: Advisory Groups Can Be Tremendous Win-Wins

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Most staff members need this education.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your membersengagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. What are the best ways that your organization can step up its online strategy in order to acquire more members?

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association.

Members Hire Constant Transformation

Potomac Core

Members Hire Constant Transformation. As a result, Associations must continually transform themselves if they want to keep pace with members. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members.

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How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership Blog

Ideas to help you engage, empower and retain members. May 15th, 2012 | Posted in Member Engagement + Retention. The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., million men and women are currently members.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your membersengagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. What are the best ways that your organization can step up its online strategy in order to acquire more members?

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise. The need for a new messaging strategy.

Mapping Out a Roadshow Strategy

Associations Now

When your members are especially busy, you might consider hitting the road to meet them where they are. Roadshows are one way to achieve member engagement face to face. So, how might you reach members in a different way when they’re especially strapped for time?

The Member Journey Has Changed: Are You Changing With It?

Higher Logic

Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join. A member’s experience with your association or nonprofit used to look different.

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Measure Member Interest & Event Performance: Data Collection.

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Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. Members Hire Industry Advocacy and Promotion. .

Members Hire Tomorrow’s Associations

Potomac Core

Members Hire Tomorrow’s Associations because they have no other choice. Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Members Hire Tomorrow’s Associations. Breaking.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there.

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How Strategy Can Lift an Association’s Spirits

Associations Now

That’s great—just make sure the board is engaged too. My colleague Tim Ebner has explored what the findings mean for member engagement and retention. But as the risk of being a killjoy, there’s still work to be done when it comes to strategy.

Eric Lanke: Everyone Is Responsible for Member Recruitment

Eric Lanke

Member Engagement. Everyone Is Responsible for Member Recruitment. A High-Stakes Turnaround Strategy " is about Bob Weidner, CEO of the Metals Service Center Institute, and the strategy he used to turn that association around. Labels: Member Engagement.

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

Advocacy Drives Business Outcomes

Potomac Core

These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. Engaging the Board on External Issues.

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[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Customization capabilities and mobile-friendly access are also vital features at the core of delivering the seamless community experience your members want. Drive a Better Member Experience with Additional Modules. Objective #6 - Online Member Experience.

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Trade Associations Really Have Organizational Memberships

Eric Lanke

Your key contact member understands that some of their colleagues at their organization can be members. In my experience, we are certainly careful to nurture a relationship with one particular person at each of our member companies. Associations Member Engagement

3 Ways to Engage More Association Members in Your Online Community

Socious

That’s the mark of an effective product, service, or strategy. Online member engagement falls into that category. That interaction then leads to stronger relationships that can help your association increase member satisfaction, renewals, and advocacy.

Leading Engagement from the Outside in: Your Questions Answered

YourMembership Blog

All during May we’ve focused on member engagement , from the strategies you should consider to increase you success in your efforts, to the overall impact to any association when member engagement isn’t successful or a focus or priority.

Shari Pash On-Demand: Engaging the Disengaged Member

GrowthZone

We recently hosted a webinar presentation with Shari Pash of Strategic Solutions for Growth , entitled Engaging the Disengaged Member. Shari shares useful ideas and tactics for engagement that can be implemented right away. Member Engagement Growth

Are You Really in the Membership Recruitment Business?

Tom Morrison

When you look at many association''s business model, you would think they are in the membership recruitment business. Everything they do is about recruiting new members. Yet, nothing in your bylaws or governing documents say recruiting more members furthers your mission.

Raise the Roof on ROI

YourMembership Blog

In the highly competitive association world, member data is a vital asset that you should be putting to work. Member Acquisition vs. Member Retention. One of the easiest ways to grow your membership is to not lose your current members. New Member Activity.

A Deeper Look at the Big Bang Disruptions Facing Associations

YourMembership Blog

They were: Advanced web platforms – the web platform of 5-10 years ago no longer serves your member’s needs. Mobile/Smart Devices – associations need to connect where their members live. Data integration and access to drive strategy and personalization.

Hard time getting new members? Maybe you’re in their way.

YourMembership Blog

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. There are fairly painless ways to engage prospects, provide them value, and lock them in as members.