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Three benefits of developing thought leadership content at your association

Nimble AMS

When you develop quality content, you become a spokesperson for your association members, engaging them through relevant research, opinion articles, case studies, and industry analysis. As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention. Get active on social media.

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Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. Article formats like Top 5 or Top 10 lists are popular social media posts that give readers easy-to-absorb information and help them digest important information you want them to see even if they’re on the go. Have additional questions?

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How to Sell Memberships More Effectively to Qualified Candidates

MemberClicks

Use Social Media to Make Connections Social media remains a powerful tool in getting out your message and expanding your membership. Social media can be effective in promoting short-term promotions. Encourage members to share on social media and use it to promote events.

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Finding A Purpose for Surveys in The Association Sphere

Multiview

It makes sense, especially for associations – survey results can be an important guide for better member engagement. Members, former members, buyers, suppliers, distributors, and prospects can all share very different views, so it’s important to narrow in on an audience whose voice will speak to the questions being asked.

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Flipping the Membership Equation – Your Questions Answered

YourMembership

The changes technology has brought to the table have everyone not just looking for, but also wanting to sample “the goods” before they commit their time and money. We put the spotlight on the old model of “you pay me dues and I will provide you value” and how it no longer resonates with many people.

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Association Brain Food Weekly: 4.4.16

Reid All About it

Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. – How to Increase Members with Facebook Ads. CAE credit). Host: Wild Apricot.

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Association Brain Food Weekly: 4.4.16

Reid All About it

Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. – How to Increase Members with Facebook Ads. CAE credit). Host: Wild Apricot.