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Association Brain Food Weekly: 5.14.21

Reid All About it

Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®. 5 Ways to Enhance the Modern Member Experience. Most existing association management system (AMS) solutions lack the online customer experience that people have come to expect in our digital age. 1 CMP credit.

St. Louis 341
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Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Smooth The Path

How does this apply to member insights? So often we ask for member’s thoughts, ideas and opinions but never loop around to let them know the outcome. The first option is a thank you letter explaining the process the insights will take. Related posts: The members we should focus on.

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Why Some Long-Time Members Choose to Stay Engaged with Their Association

Smooth The Path

But some long-time members choose to stay engaged, and this is what they say engages them: Long-time members tend to be very advanced in their career. They lead teams, big projects, or organizations and they deal with many complex problems. Problems that fewer people before them have solved.

Course 96
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Association Volunteers Do Not Engage Because of Time and Timing

Smooth The Path

I’d love to help, but I’m getting a promotion/switching organizations/starting a new project. Ummm… it is March, which is tax time, and I’m already working 20-hour days. . This is the wrong time in my career. This is the wrong time in my life. I just had a baby and my elderly parents are moving in. . 10 hours a week?

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Engaging Not New or Long, But Medium-Time Members with Your Association

Smooth The Path

Because when they were new members, the association helped them and they are starting something new again (new manager, new director, or starting a new project never done before in their organization). Because as they grow in their career or as their companies grow the association offers solutions to these new and advanced problems.

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How New Members are Prompted to Engage

Smooth The Path

Reverse engineer these reasons new members engage and engage more new members. Related: Our members are not crazy. The most frustrating things new members do. Association culture projects outward upon potential new members. The post How New Members are Prompted to Engage appeared first on Smooth The Path.

Sample 68
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Common Trap for Association Professionals

Smooth The Path

” “When you say the word innovation I worry that the projects will be too big and too risky. I’ve been studying a method to innovate, maybe innovate is the wrong word, bring new solutions to our members. ” “I am having a hard time finding information about this industry issue on your website.”