Millennials and Our Associations

Smooth The Path

People are people and yes, maybe we are using different tools to communicate and to receive information but fundamentally we are all still people. Related: The wonder of new members. A new way to think about why members join.

What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Though it’s a tad confusing, it’s no coincidence that these two key Higher Logic features both use the word “automation,” because it reminds us how closely and effectively the two tools can work together. Improving member communications. Automation rules. Marketing automation.

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7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

You might find that you gain a quarter of your membership in May and September but lose members in December. This data shows you what kind of content your members like and can help you decide what content strategy to pursue. How long are your members staying on board?

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Association Brain Food Weekly: 10.13.17

Reid All About it

One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. Tue 10/17 at 8 a.m.* – From Puppet Master to Leader: Tools for Getting Things Done (Washington DC).

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Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

This growth isn’t focused on size or how flashy the community’s opening day was – community is a powerful sales tool and membership benefit. NSBE was founded in 1975 and has around 30,000 members. Growth matters: five member engagement hacks. Showcase members.

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Association Brain Food Weekly: 6.13.16

Reid All About it

Get a better understanding of your website audience and what they do on your site by leveraging two Google tools. – Measuring: Using Digital Metrics to Gain Member Insight. Here’s the list of webinars and other professional development events for the week of June 13.

Association Brain Food Weekly: 3.22.19

Reid All About it

Your new member onboarding shouldn’t just be show and tell , says Billhighway. They suggest working with your chapters on an onboarding plan that helps you learn about new members’ needs, introduce them to the chapter and association, and guide them onto the most relevant membership path.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. We may start to repel members instead of attracting them.

Association Brain Food Weekly: 5.30.16

Reid All About it

Wouldn’t you like to provide industry news to members without having to write it from scratch? – Overview: Using Digital Metrics to Gain Member Insight. The four-hour work week is a myth, despite what Tim Ferris says, but thankfully the four-day work week isn’t.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group. We may start to repel members instead of attracting them.

Association Brain Food Weekly: 9.13.19

Reid All About it

What a member (or anyone) says they need isn’t always what they really need. At Association Success , Chris Beaman explains why you have to dig deeper and keep asking Why to fully understand how to meet member needs. Turn Member Engagement and AMS Data into Effective Marketing.

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