Member Research, Process and Report

Associations May Now Have Access to Previously Hidden Data

Smooth The Path

SEPTEMBER 9, 2021

This understanding and excitement are, in turn, significantly diluted by the note-taking and the dreaded report-out activities. Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports.

Conference

Conference Report Industry Content

Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Smooth The Path

APRIL 7, 2016

One unusual process they’ve recently started caught my ear. They created a few formal channels for staff members to submit their great ideas (this is not so unusual). If it is put into the new product process the submitter knows why, when and how. So often members ask, “will I get a copy of the final report too?”

Member Insights

Member Insights Member Research Survey Report

Why I like the Market Research Society’s (MRS) successful membership change project

Optimist Consulting

MAY 22, 2014

I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. Taking your members along with you. Talking to members.

Project

Project Marketing Committee Proposal

Webinars

How To Cultivate Community Affinity Throughout The Generosity Journey

MORE WEBINARS

4 Steps to Inspire Innovation in Your Association

Socious

SEPTEMBER 30, 2016

According to the 2016 Association Innovation Benchmark Study , only a little over half of associations report that they are consistently innovating today. Download Your Free Report on the Top Habits of Membership Managers. They know they need to think outside the box and solve member problems. Defining Innovation.

Innovation

Innovation Membership Management Process Products

Daily Buzz: How Dark Social Is Skewing Your Data

Associations Now

AUGUST 9, 2019

In fact, one report says about 84 percent of social shares happen via dark social, according to marketing firm RhythmOne. If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says member researcher Amanda Kaiser on Smooth the Path. — Keith R. Other Links of Note.

New York

New York Social Media Price Content

Daily Buzz: Google Analytics Spreads to Images

Associations Now

AUGUST 27, 2018

Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. Previously, all Google Image search results were grouped together under “google/organic” in Google Analytics Acquisition reports. Is it time for a process audit?

Social Media

Social Media Recruiting Recruitment Report

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

NOVEMBER 6, 2016

In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. Based on this input we outlined two goals for the research project: Understand member’s current challenges.

Case Study

Case Study Project Member Insights Association Value

Many Organizations Accidentally Ignore New Members

Smooth The Path

JUNE 18, 2019

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. I had a half hour before my next meeting, and I spent the time browsing the association’s website looking at their events, research reports, and online community.

Organization

Organization Member Engagement Member Experience Video

What Associations Can Learn From Journalism about Membership and Engagement

Mizz Information

NOVEMBER 18, 2018

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. Help our correspondents to enrich their reporting with the knowledge and experience of our members. Make our comment section more diverse.

Leadership

Leadership Survey Project Examples

The 4 Skills Associations Should be Teaching

Smooth The Path

JANUARY 24, 2016

Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence. They need to influence their managers, their direct reports and their peers. Relationship skills are needed now more than ever. Influencing skills.

Social Media

Social Media Member Research Tips Education

Daily Buzz: A Better Strategy for Member Research

Associations Now

JANUARY 28, 2019

“The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”. Clean Your List.

Member Research

Member Research Strategy Sample New York

Diversify Your Retention Rate, and Other Membership Ideas

Associations Now

FEBRUARY 3, 2016

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. Being member-centric means making every interaction positive. Yes, rates, plural.

Connecticut

Connecticut New Jersey New York Member Research

Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

FEBRUARY 9, 2021

With your event tools integrated into your core management system, you have the ability to easily create event pages and streamline the registration process. Then, all of that data can be centralized in your member database to further help you engage your members. Communicate consistently and valuably.

Member Engagement

Member Engagement Tips Recruiting Recruitment

What Associations Can Learn From Journalism about Membership and Engagement

Mizz Information

NOVEMBER 18, 2018

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. Help our correspondents to enrich their reporting with the knowledge and experience of our members. Make our comment section more diverse.

Leadership

Leadership Survey Project Examples

AMS Platforms: A Comprehensive Guide for Associations

Fonteva

AUGUST 15, 2019

But with an association management platform , these tools can all be available— without the integration process. You can expand your platform to include: Member registration capabilities Cloud-based member database Website builder Email marketing options Online store Online event registration Online payment and donation processing.

Association Software

Association Software Software Tools System

Association Universe

Associations May Now Have Access to Previously Hidden Data

Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Webinars

Trending Sources

Why I like the Market Research Society’s (MRS) successful membership change project

Webinars

4 Steps to Inspire Innovation in Your Association

Daily Buzz: How Dark Social Is Skewing Your Data

Daily Buzz: Google Analytics Spreads to Images

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Many Organizations Accidentally Ignore New Members

What Associations Can Learn From Journalism about Membership and Engagement

The 4 Skills Associations Should be Teaching

Daily Buzz: A Better Strategy for Member Research

Diversify Your Retention Rate, and Other Membership Ideas

Strengthening Member Engagement: Tips From an HR Consultant

What Associations Can Learn From Journalism about Membership and Engagement

AMS Platforms: A Comprehensive Guide for Associations

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