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Reaching Millennials (Gen Y) with Mobile

Association Adviser

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

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Association Brain Food Weekly: 7.16.21

Reid All About it

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Presenters: Jessie States, CMP, CMM, MPI Academy Director, MPI. Usability testing.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Anyone born between 1981 and 1996 is considered a millennial. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?

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Association Brain Food Weekly: 6.20.16

Reid All About it

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenters: Douglas B. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. – Sample Swap for Newsletter Templates. More info/register. Tue 6/21 at 12:30 p.m.

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How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

The percentage of members who love your email newsletter may different by age, for example. Your data, based on groups, might look something like this: Overall, 70% of members love your email newsletter. 90% of millennials love your email newsletter. 60% of members age 40-55 love your email newsletter.

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Association Brain Food Weekly: 9.15.17

Reid All About it

Jimmy Daly says it’s the perfect time to launch a newsletter , and I agree. Presenters: Dennis Gogarty, President, and Mark Murphy, Chief Investment Officer, Raffa Wealth Management. Presenters: Rebecca Flick, Associate Vice President, and Chris Williams, Senior Associate, MCI USA. More info/register. Tue 9/19 at 10 a.m.

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