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The top Salesforce World Tour takeaways for associations

Nimble AMS

The Nimble AMS team had a fantastic time at the 2023 Salesforce World Tour in Chicago and New York City! Strategies to use data to prepare your organization for AI The AI revolution is touching everything, nonprofit and member-based organizations included. How could you improve your processes? Watch now.

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Co-Creation: The Value is in the Process

Association Success

But the process of participation, and subtle nuances in wording and norms, really mattered to the students. Because of that, co-creation is often as much about the process as the product, something I’ve written about before in the context of the IKEA Effect. Year to year, and class to class, the lists didn’t look that different.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.

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Add Chapters to Make an Old Association Feel New

Associations Now

The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner. There’s no denying that we’ve been fairly New York City-centric in terms of programming since we were founded in 1922,” she says. More are coming soon. “As

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Send the Right Message About Membership ROI

Associations Now

I like one in particular, not only for its content but also because of its promotional strategy. It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.”

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Lessons From MCON on Millennial Engagement and Membership

Associations Now

A big hurdle facing all cause-oriented organizations is the process to millennial activation. That’s according to new research, which was released at MCON by Derrick Feldmann, lead researcher and creator of The Millennial Impact Report [PDF]. “Now, A lot of organizations are refocusing their strategy to mobilize more people.”.

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How One Foundation Got Kids Interested in Skiing—With Its Own Ski Park

Associations Now

In the three winters that the National Winter Activity Center has been active, the National Winter Sports Education Foundation’s “living lab” has helped drive a massive interest in the slopes among New York City-area kids. But NWSEF may have found the perfect strategy to draw kids’ attention—and keep it.