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Startup Stories: National Black Brewers Association

Associations Now

The craft brewing business accounts for nearly a quarter of the $120 billion beer industry revenue in the U.S. “I am thrilled to see this organization come to life and am confident that it will serve as a valuable resource and support system for Black brewers across the country.” Starting point. Early work.

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ASAE Calls for More Association-Specific Relief for COVID-19 Impacted Organizations

AssociationChat

ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Fortunately, there are a couple of avenues Congress has provided for associations to obtain assistance in these difficult times, but we need more,” said ASAE President and CEO Susan Robertson, CAE.

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Building Personas: Defining Your Audience

Higher Logic

Creating personas is a valuable practice for many departments across organizations. This helps organizations deliver more personalized experiences, content, and solutions that are tailored to meet the needs of specific segments of your audience. What roles do they perform within their organizations? What is their yearly revenue?

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Subscription Box Association Launches to Deliver Tips on Business, Sustainability

Associations Now

The Subscription Trade Association will aggregate resources and jump-start a creative and responsible community for the thriving monthly subscription box industry. We want to foster a socially conscious sustainable box industry, where profitable growth and impact thrive together,” said cofounder Michelle Lange in the press release.

Tips 72
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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Let’s look at the research: a search engine, such as Google, Yahoo or Bing, is the first step in the majority ( 68% ) of online experiences, so it shouldn’t be a surprise that organic search accounts for more than half ( 53.3% ) of all website traffic. Off-page SEO resources help build validity for the brand’s digital presence.

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Associations Make Back to School Healthy, Safe, and Easy

Associations Now

This fall, organizations are facilitating the transition back to school. Domenech said in a press release. Teachers covering all subejects can turn to their respective associations for resources and support in the classroom. As part of their mission, associations often find ways to give back to their communities.

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Higher Logic Will Support Engaging Virtual Events in the Face of Coronavirus

Higher Logic

This puts a huge dent in revenue ; not to mention, these cancel l ations are a logistical nightmare. We’re encouraging organizations to adopt a similar approach: Instead of cancelling, go virtual. We issued an official press release today sharing our solution (available in full here ). Invite speakers to do AMAs.