Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

Price 40

Price Products Marketing Discount 40

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Newer Post.

Price 40

Price Marketing How To Survey 40

Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. Membership Dues Pricing and Value.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Achieve

DECEMBER 19, 2017

And with a $0 price tag, it’s a tool that your nonprofit can’t afford not to maximize. But if data showed that your highest-value users are more likely to be older than 45 and female, you’d likely rethink your strategies and tactics in response. Which social media platform is more likely to guide them to your donation page?

Newsletter 52

Newsletter Analysis Report Strategy 52

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Pricing Your Product, Service, or Membership. Membership Dues Pricing and Value.

Strategy 40

Strategy Marketing Price Survey 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? How to Recognize a Good Strategy? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Tony Rossell. at Friday, December 30, 2011. Let"s Talk!

Tools 40

Tools Marketing Price Report 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? News on Social Media and Membership Marketing. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Report 40

Report Marketing Price Survey 40

Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Hey Tony, I think this strategy is a no-brainer. Personally I would love to write more white papers and you know I have plenty to say. Pricing Your Product, Service, or Membership.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

JUNE 20, 2012

For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Price Discount Recruiting 40

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser.

Revenue 60

Revenue St. Louis Price Cost 60

Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). Tony Rossell.

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

MARCH 27, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). Network with Me. Popular Posts.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). Network with Me. Popular Posts.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Let"s Talk!

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

JANUARY 19, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). price testing. (5). Network with Me. Popular Posts. Let"s Talk! Branding.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MARCH 9, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). Network with Me. Popular Posts.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JUNE 5, 2012

Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., To grow the number of new members at a rapid rate, a sharp decrease in the price can be effective. This is known as a market expansion strategy. Each of these strategies has its strengths and weaknesses. Network with Me.

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? growth strategies. (4).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Using Social Media to Recruit Staff. Let"s Talk!

Social Media 40

Social Media System Price Survey 40

Reid All About it

DECEMBER 2, 2022

Hear about ways to grow international membership using leading examples among small and large associations, and discussing the roles of value propositions, chapters/affiliates, and dues pricing. Hear the most critical learnings from the New Member Engagement Study and essential strategies they couldn’t fit into the report.

Tips 41

Tips Video Content Marketing 41

Membership Marketing

DECEMBER 12, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? How to Recognize a Good Strategy? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). Network with Me. Popular Posts.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

JANUARY 26, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). price testing. (5). Network with Me. Popular Posts. Let"s Talk! Branding.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

OCTOBER 7, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). price testing. (5). Network with Me. Popular Posts. Let"s Talk! Branding.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

JUNE 18, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). price testing. (5). Network with Me. Popular Posts. Let"s Talk! Branding.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 27, 2010

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Practical Uses of Social Media for Association Mar. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). Network with Me.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 13, 2010

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). price testing. (5). Network with Me. Popular Posts. Let"s Talk! Branding.

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

DECEMBER 8, 2009

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). Network with Me. Popular Posts. The Membership Lifecycle. Let"s Talk! Awareness.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 13, 2010

He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Where do the most members come from at an acceptable price? Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

MARCH 31, 2011

As you know, price is one of the 4 p's of marketing. So ideally what an organization charges for dues should be part of an overall market strategy. One might interpret the "as needed" response as more of a budget need than as a strategy. Pricing Your Product, Service, or Membership. Cost of Wrong Strategy.

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

JULY 26, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). price testing. (5). Network with Me. Popular Posts. Let"s Talk! Branding.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

MARCH 7, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Pricing Your Product, Service or Membership. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). Network with Me. Let"s Talk!

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

JULY 5, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5). price testing. (5). Network with Me. Popular Posts. Let"s Talk! Branding.

Report 40

Report Survey Price Recruiting 40