Email Marketing Trends: What’s Hot in 2017

Associations Now

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint. These tools make the job a bit less painful.

MemCom Awards – could you be a winner?

Optimist Consulting

Entering and winning awards can be a powerful marketing tool. Research which awards will make the biggest impact in the eyes of your stakeholders and meet your marketing aims. Chazbrooks Communications is a Surrey-based PR and Marketing communications agency.

Incorporating Text Polling at Your Next Live Event

Association Adviser

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. It’s important to test your tool in the actual location if you can.

Tools 77

Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. This requires looking at how we position ourselves in the market differently. Scan the Market.

California Association Turns Farm Workers Into Farm Owners

Associations Now

There are about 50 aspiring farmers in the ALBA program, which trains them in organic farm production, marketing, recordkeeping, labor law, pest management, and numerous other aspects of operating a small farm business. It also provides supplies like fertilizer and irrigation tools.

2104 Summer Recommended Reading

Holly Duckworth

The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Summer 2014 Reading List: Each summer I find many of my association leaders “check out”.

Moderating Discussions in the Modern World

Association Adviser

And, of course, webinars and Association TV are other popular tools for delivering online education. Dana Plotke leads the marketing efforts for Naylor, LLC. Dana Plotke, Naylor.

Moneyball and Management Innovation

Jamie Notter

At the end of the 2002 season the Boston Red Sox offered Billy Beane a job. The reams of data available to most small and mid-sized companies and associations through social media, Google analytics and other measurement tools are now statistically significant. Consulting. Speaking.

Context Is Everything: Online Communities

Beth Kanter

The Netpreneur AdMarketing list , one of the longest running Internet marketing lists and still active, is an adventure of the Morino Institute. At the time, we invited Internet thought-leaders to participate in an email list discussion, focusing on interactive tools.

Online Community Vendor Spotlight: Socious

SocialFish

Socious was started in 2002. We focused our development and support efforts on making the tools the infinitely configurable tools we have today that fit the needs of any size/style of association or user group. While other companies may have more installations than us, our focus has always been on understanding our customers goals and helping them utilize our tools to meet those goals – not just getting them running.

Plexus Consulting Group?: Crucial Conversations

Plexus Consulting

or international market expansion. Coincidentally, it’s titled Crucial Conversations: Tools for Talking when Stakes are High. Authors are Patterson, Grenny, McMillan and Switzler, published in 2002 by McGraw Hill, and subsequently a New York Times bestseller. or international market expansion. skip to main | skip to sidebar.

Game Plan 2014: Seeing Around the Corners

Association Adviser

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed.

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. It’s also a great member benefit and new member recruiting tool. Hank Berkowitz, Association Adviser. It seems you can’t go to an industry or association conference these days without seeing Big Data somewhere on the agenda.