Email Marketing Trends: What’s Hot in 2017

Associations Now

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint. So with that in mind, I wanted to update you guys on a few tools and a few current best practices for email production and acquisition. Of course, sending emails isn’t the only headache that comes with email marketing.

MemCom Awards – could you be a winner?

Optimist Consulting

Entering and winning awards can be a powerful marketing tool. Research which awards will make the biggest impact in the eyes of your stakeholders and meet your marketing aims. Build a calendar across the year to fit in with your other marketing planning to ensure resources are in place to meet the deadlines. Chazbrooks Communications is a Surrey-based PR and Marketing communications agency. Marketing Membership PR


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Incorporating Text Polling at Your Next Live Event

Association Adviser

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. Text polling is an inexpensive and easy tool for presenters to use before, during and after a talk. ” I have incorporated text polling into several association presentations during the last few years, and it has been a great tool to use before, during and after my talks.

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California Association Turns Farm Workers Into Farm Owners

Associations Now

There are about 50 aspiring farmers in the ALBA program, which trains them in organic farm production, marketing, recordkeeping, labor law, pest management, and numerous other aspects of operating a small farm business. It also provides supplies like fertilizer and irrigation tools. Since 2002, 90 ALBA graduates have begun their own independent farms off-site and are doing well.

Arrested Development? A Strategic Approach to Technology Reboots Association Growth


Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning.

Moderating Discussions in the Modern World

Association Adviser

And, of course, webinars and Association TV are other popular tools for delivering online education. Dana Plotke leads the marketing efforts for Naylor, LLC. With nearly 20 years of experience in B2B marketing and communications, she has specialized in association media and events since 2002. Dana Plotke, Naylor. One of the obvious advantages of online communication is the ability to get multiple perspectives on a topic and voice your opinion from time to time.

Online Community Vendor Spotlight: Socious


Socious was started in 2002. We focused our development and support efforts on making the tools the infinitely configurable tools we have today that fit the needs of any size/style of association or user group. While other companies may have more installations than us, our focus has always been on understanding our customers goals and helping them utilize our tools to meet those goals – not just getting them running.

Jeffrey Cufaude, Idea Architects: The Value of the Visual: Facilitation.

Idea Architects

Visuals are a critical tool as we work to help participants make connections and make meaning from what unfolds. Tweets are visuals increasingly being incorporated as visual records during a session ( in Twitter wall form ) or being curated and repurposed using a tool like Storify following a session to tell the story of what occurred. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4).

Context Is Everything: Online Communities

Beth Kanter

The Netpreneur AdMarketing list , one of the longest running Internet marketing lists and still active, is an adventure of the Morino Institute. At the time, we invited Internet thought-leaders to participate in an email list discussion, focusing on interactive tools. Highlights: April, 2002 Netpreneur AdMarketing discussion. Flickr Photo BirkgetKing.

Game Plan 2014: Seeing Around the Corners

Association Adviser

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. David DuBois , CEO of the International Association of Exhibitions and Events (IAEE) , said he’s surprised that associations aren’t being more aggressive about marketing live events via mobile devices. Kelly Donovan , Naylor’s team leader for online marketing, agreed.

2104 Summer Recommended Reading

Holly Duckworth

The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. They take the summer off.

Moneyball and Management Innovation

Jamie Notter

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). At the end of the 2002 season the Boston Red Sox offered Billy Beane a job. The A’s selection of players with high.OBP dramatically changed the market for those players.

Plexus Consulting Group?: Crucial Conversations

Plexus Consulting

or international market expansion. Coincidentally, it’s titled Crucial Conversations: Tools for Talking when Stakes are High. Authors are Patterson, Grenny, McMillan and Switzler, published in 2002 by McGraw Hill, and subsequently a New York Times bestseller. or international market expansion. skip to main | skip to sidebar.

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. It’s also a great member benefit and new member recruiting tool. Hank Berkowitz, Association Adviser. It seems you can’t go to an industry or association conference these days without seeing Big Data somewhere on the agenda.