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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Under the leadership of Carole Baskin, it has grown from a humble 4,208 visitors in 1998 to more than 30,000 visitors last year. Your marketing director didn’t. Let’s start with a bit of background. million YouTube subscribers.

Strategy 100
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Members Hire Industry Advocacy and Promotion

Potomac Core

Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Robert Newsome.

Industry 164
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Association Brain Food Weekly: 7.21.17

Reid All About it

If your organization has a webinar scheduled in the near future, please send me the link. Host: American Marketing Association. Organizer: ASAE Partnership Professionals Network. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. More info/register.

Las Vegas 231
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Two Slide Shows on Humanize

Jamie Notter

Leadership insight.right when you need it. I am posting my slides, below from the two presentations I did in Belgium at the Fusion Marketing Experience conference (which together cover all that I spoke about in Chicago, and then some). The People-Centric Organization. Changing Your Organization from the Inside Out.

Chicago 70
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On the Road

Jamie Notter

Leadership insight.right when you need it. The title of my talk is “Unlocking the Power of Human Organizations.” Then Thursday and Friday I am speaking at the Fusion Marketing Experience conference in Antwerp. Creating More Human Organizations. Leadership. December 2006 (10). November 2006 (9).

Chicago 70
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Social Media is the Wave

Jamie Notter

Leadership insight.right when you need it. The sand castle is your organization, and that first wave is social media. Social media rolled in and really knocked your marketing for a loop, didn’t it? It changed things so much, the whole organization probably noticed. Creating More Human Organizations.

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It's Hard to See Culture

Jamie Notter

Leadership insight.right when you need it. As a researcher, Craig has expertise on identifying and telling the story of culture in organizations and markets, and Maddie and I talk a lot about organizational culture in Humanize. When I read your posts it feels as if they speak directly about me and my organization.

Review 70