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The many hats of marketers

Aaron Wolowiec

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

Marketing 100
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. One of BCR’s early forays into reaching way more people than could ever visit its Tampa headquarters was joining YouTube on August 15, 2006. Your marketing director didn’t. Let’s start with a bit of background. Carole Baskin did.

Strategy 100
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Internet Association Hires New Director Of Federal Government Affairs

InternetAssociation

Washington, DC – Internet Association (IA) announced today that Amy Bos joined the organization as Director of Federal Government Affairs. In 2006, Amy joined Congressman Jim Sensenbrenner’s (WI-05) staff and served as his Legislative Director and Judiciary policy advisor. Bos worked on Capitol Hill for a total of 16 years.

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Members Hire Industry Advocacy and Promotion

Potomac Core

Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”.

Industry 164
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Association Brain Food Weekly: 7.21.17

Reid All About it

If your organization has a webinar scheduled in the near future, please send me the link. Host: American Marketing Association. Organizer: ASAE Partnership Professionals Network. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. More info/register.

Las Vegas 231
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Two Slide Shows on Humanize

Jamie Notter

I am posting my slides, below from the two presentations I did in Belgium at the Fusion Marketing Experience conference (which together cover all that I spoke about in Chicago, and then some). The People-Centric Organization. Changing Your Organization from the Inside Out. Creating More Human Organizations. July 2006 (5).

Chicago 70
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On the Road

Jamie Notter

The title of my talk is “Unlocking the Power of Human Organizations.” Then Thursday and Friday I am speaking at the Fusion Marketing Experience conference in Antwerp. Creating More Human Organizations. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10).

Chicago 70