Jamie Notter

MAY 30, 2012

” I don’t think this is a helpful analysis in many cases. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13). March 2007 (13). February 2007 (18).

Social Media 70

Social Media Leadership Organization Analysis 70

Jamie Notter

MAY 10, 2012

It’s the human analysis of the data that drives value. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13). March 2007 (13). February 2007 (18). Consulting.

Omaha 70

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle. ► 2007. (51).

Marketing 40

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Membership Marketing

JUNE 18, 2012

But answers to the question, “What types of analysis do you use to measure the effectiveness of your membership marketing campaigns?” ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 19, 2012

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MARCH 9, 2012

The economics of membership includes important toics like: • Steady State Analysis – Determining the future membership size of your organization. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). ► August. (6).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MARCH 31, 2011

These dues related questions were also included in our 2007 Membership Dues Increase Study. So ideally what an organization charges for dues should be part of an overall market strategy. One might interpret the "as needed" response as more of a budget need than as a strategy. ► 2007. (51). Post a Comment.

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

APRIL 4, 2012

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10).

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Membership Marketing

DECEMBER 30, 2011

How to Recognize a Good Strategy? ► 2007. (51). ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). . ► April. (5). ► March. (4).

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Tools Marketing Price Report 40

Membership Marketing

MARCH 27, 2012

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 12, 2011

How to Recognize a Good Strategy? ► 2007. (51). ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). . ► April. (5). ► March. (4).

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Membership Marketing

MARCH 12, 2012

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JANUARY 26, 2012

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

DECEMBER 9, 2010

Labels: 2010 Benchmarking Survey , Economics , Marketing Planning , Membership Marketing Formulas , Steady State Analysis. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Tony Rossell.

Analysis 40

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Membership Marketing

JANUARY 18, 2012

” Benchmarking data from other organizations is a good starting point for any analysis. Do the economic analysis first to understand the costs and revenue associated with your marketing effort. Labels: Cost of Wrong Strategy , Marketing Planning , Test marketing. ► 2007. (51). Cost of Wrong Strategy. (8).

Marketing 40

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Membership Marketing

MARCH 31, 2010

Nevertheless, it might be a worthwhile analysis to do for your marketing efforts. The efficiency of your marketing efforts can often be improved by doing some fairly simple data analysis. What analysis have you done that has helped to focus your marketing efforts? ► 2007. (51). Cost of Wrong Strategy. (8).

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Membership Marketing

OCTOBER 20, 2011

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

JUNE 20, 2012

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

OCTOBER 7, 2011

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

DECEMBER 13, 2010

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10).

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Membership Marketing

JUNE 5, 2012

This is known as a market expansion strategy. Each of these strategies has its strengths and weaknesses. . ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3).

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. ► 2007. (51).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

APRIL 12, 2012

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JULY 26, 2011

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10).

Marketing 40

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Membership Marketing

JULY 5, 2011

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10).

Report 40

Report Survey Price Recruiting 40

Membership Marketing

MARCH 8, 2012

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JUNE 18, 2011

Its strategy is to package technology for use by businesses. Labels: Membership marketing strategy. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Tony Rossell. Email This BlogThis!

Marketing 40

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Membership Marketing

NOVEMBER 14, 2011

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10).

Marketing 40

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Membership Marketing

OCTOBER 4, 2010

Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). ► July.

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Membership Marketing

MARCH 7, 2011

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10).

Sample 40

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Membership Marketing

FEBRUARY 25, 2010

The report will include a trend analysis of what has changed over the past year and highlight key data on what associations are doing in membership marketing and what practices correlate with better renewals and more members. . ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

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Membership Marketing

FEBRUARY 16, 2011

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10).

Survey 40

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Membership Marketing

FEBRUARY 12, 2010

This year the report will add trend analysis and segment membership organizations by industry. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). ► May.

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Membership Marketing

OCTOBER 21, 2011

It is a good example to show to people who argue that membership is no longer a viable go to market strategy. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3).

Case Study 40

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Membership Marketing

APRIL 23, 2012

► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10).

Marketing 40

Marketing Price Survey Report 40