Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Case Study Survey 40

Associations Now

SEPTEMBER 26, 2013

The requested three-cent price hike for first-class postage is relatively minor for consumers, but the pain would come in the form of higher mass-mail and periodical rates, say associations and industry groups whose members would take the hit. . Pain for Mass MAilers. Barnett, the chairman of the USPS Board of Governors, in a statement.

United States 40

United States Price Proposal Press Release 40

Membership Marketing

DECEMBER 30, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2007. (51). ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2007. (51). ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle. ► 2007. (51).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. Tony Rossell. Great post, Tony!

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

JUNE 5, 2012

Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., To grow the number of new members at a rapid rate, a sharp decrease in the price can be effective. This is known as a market expansion strategy. Each of these strategies has its strengths and weaknesses. ► 2007. (51).

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

MARCH 31, 2011

These dues related questions were also included in our 2007 Membership Dues Increase Study. As you know, price is one of the 4 p's of marketing. So ideally what an organization charges for dues should be part of an overall market strategy. Pricing Your Product, Service, or Membership. ► 2007. (51).

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

JANUARY 19, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Popular Posts.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

APRIL 4, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Report 40

Report Marketing Price Survey 40

Membership Marketing

MARCH 27, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 26, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JUNE 18, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 7, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

APRIL 12, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

DECEMBER 13, 2010

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

JULY 26, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

MARCH 7, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Pricing Your Product, Service or Membership. ► 2007. (51). ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Network with Me. Popular Posts. Let"s Talk!

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

MARCH 8, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JULY 5, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Report 40

Report Survey Price Recruiting 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. ► 2007. (51).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 21, 2011

It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Prices will go from $50 to $55 for Gold Star members and $100 to $110 for Executive Members. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51).

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

NOVEMBER 14, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

JUNE 18, 2011

Its strategy is to package technology for use by businesses. Labels: Membership marketing strategy. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). The Economist , The Test of Time, June 11-17, 2011, p 20. Tony Rossell.

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

OCTOBER 26, 2010

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? How to make sure the Price is Right! ► 2007. (51). ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Network with Me. Popular Posts. Let"s Talk! Good Blogs.

Price 40

Price Committee Survey Analysis 40

Membership Marketing

FEBRUARY 16, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

APRIL 23, 2012

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

AUGUST 4, 2011

Price – How much, if anything, do you want to charge for the membership? And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy. Pricing Your Product, Service, or Membership.

Price 40

Price Survey Analysis Marketing 40

Membership Marketing

DECEMBER 9, 2010

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Analysis 40

Analysis Price Survey Virginia 40

Membership Marketing

NOVEMBER 12, 2010

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

SEPTEMBER 13, 2010

He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Where do the most members come from at an acceptable price? Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

JANUARY 19, 2010

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

DECEMBER 31, 2009

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). Network with Me.

Marketing 40

Marketing Price Survey Analysis 40