Membership Marketing

JUNE 10, 2010

Ten Top Tips from the Membership Marketing Benchmarking Report. Today, I wanted to share ten top tips from the hundreds of findings appearing in the report. For associations with over 5,000 members, direct mail is considered the most effective channel for new member recruitment. Speaking Engagements. Speaking Engagements.

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. ► 2007. (51).

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Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. 3 Tips on How to Improve the Presentation of Your. ► 2007. (51). ► 2007. (51). Membership Recruitment. (4).

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

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Membership Marketing

NOVEMBER 14, 2011

The book includes 57 tips on how to better serve your customers. Here is an example of one tip from the book. “ Tip No. Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. Five Steps to Building a Membership Recruitment St. ► 2007.

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Eight Tips for Successful Membership Marketing.

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment.

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Association Adviser

SEPTEMBER 21, 2016

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. Tips for managing the board. So, what’s the ideal board size? Outline a job description for the ideal candidate.

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51).

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Membership Marketing

OCTOBER 7, 2011

7 Tips for Dealing with Angry Members. Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Network with Me.

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing.

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. • Monthly and annual subsequent year renewal of members.

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Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. Six Membership Renewal Tips to Improve Efficiency. ► 2007. (51).

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Membership Marketing

DECEMBER 13, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. 3 Tips on How to Improve the Presentation of Your. ► 2007. (51). ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. View my complete profile.

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Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51).

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. View my complete profile.

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Membership Marketing

FEBRUARY 16, 2011

You can review some of the most important findings in my post, Ten Top Tips from the Membership Marketing Benchmarking Report. Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51). Membership Recruitment. (4). Network with Me.

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Membership Marketing

APRIL 4, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51). Popular Posts.

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Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

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Membership Marketing

DECEMBER 9, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. 3 Tips on How to Improve the Presentation of Your. ► 2007. (51). ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. View my complete profile.

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Membership Marketing

JANUARY 26, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Membership Marketing

MARCH 31, 2011

These dues related questions were also included in our 2007 Membership Dues Increase Study. Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Network with Me.

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Membership Marketing

DECEMBER 30, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Membership Marketing

DECEMBER 28, 2010

These membership marketing resolutions are summed up well by a comment from one of my survey respondent who wrote: “When you actually do a recruitment campaign, they join. Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51).

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Membership Marketing

OCTOBER 20, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

JUNE 1, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. Ten Top Tips from the Membership Marketing Benchma. ► 2007. (51). ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. View my complete profile.

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Membership Marketing

JULY 26, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Membership Marketing

DECEMBER 8, 2009

Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Membership Marketing

APRIL 12, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Membership Marketing

SEPTEMBER 3, 2010

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. Unleash the Power of Market Testing in your Membership Recruitment. Eight Tips for Successful Membership Marketing. ► 2007. (51). Network with Me.

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Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

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